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§ Private Profile · North Vancouver, BC, Canada
Offers clean beauty and period care products for teens and young women, focusing on organic feminine hygiene, skin care, health education.
Founded in June 2018 by sisters Taran Ghatrora and Bunny Ghatrora, Blume is a company based in Vancouver, Canada, creating clean beauty and organic period care products for teenagers and young women. The brand combines feminine hygiene items, skincare treatments, and accessories with educational resources on puberty and sexual health, distributing merchandise online and through retail partnerships with Sephora, Urban Outfitters, and Anthropologie. Operating with a core team of eight employees, the business experienced a tenfold revenue increase following its launch and reached a $2.5 million annual revenue run rate by April 2019. To support this expansion, the initially bootstrapped enterprise raised $250,000 in angel capital before securing a $3.3 million venture funding round in April 2019. Led by CEO Taran Ghatrora and COO Bunny Ghatrora, the feminine care brand focuses on making accessible hygiene essentials.
Blume has raised $3.3M across 2 funding rounds.
Blume has raised $3.3M in total across 2 funding rounds.
Blume has raised $3.3M in total across 2 funding rounds.
Blume's investors include Felicis Ventures, Footwork, GreaterGoodSociety, LAUNCH, Satori Capital, SOSV, Supply Change Capital, UpHonest Capital, Victress Capital, Eric Ries, Grace Chou, Kevin Lin.
Blume has raised $3.3M across 2 funding rounds. Most recently, it raised $3.0M Seed in April 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2019 | $3M Seed | Felicis Ventures | Footwork, Greatergoodsociety, LAUNCH, Satori Capital, SOSV, Supply Change Capital, UpHonest Capital, Victress Capital, Eric Ries, Grace Chou, Kevin LIN, Stanley Tang, Steve Chen, Panache Ventures, Suzanne Norris | Announced |
| Jan 16, 2016 | $250K Seed | Seed Capital | — | Announced |
Blume Global is a multimodal supply chain orchestration platform that provides end-to-end visibility, supplier management, and logistics execution for global supply chains.[1] It serves logistics-intensive businesses by addressing disruptions through data-driven visibility from sourcing to delivery, leveraging 28 years of industry data, direct carrier connectivity (ocean, air, rail, parcel, LTL, truckload), and sustainability features to optimize spend, improve service, and reduce carbon emissions.[1] The company has demonstrated strong growth momentum since its 2018 launch, with over 400 employees in APAC, a European team, acquisitions like LiveSource, and partnerships with Kinaxis and Resilinc, earning recognition as a 2022 Top Tech Startup by Food Logistics.[1]
Other entities named "Blume" in technology include service providers like Blume Technology (managed IT, cloud, cybersecurity for startups/SMBs with 25+ years experience, 99% uptime)[2] and BlumeTech (network consulting, founded 2005, focusing on secure IT infrastructure)[3], plus a smaller UK software developer Blume Technologies Limited (incorporated 2021, transportation safety tech)[4][5]. This analysis focuses on Blume Global as the most prominent tech startup matching the query's scale and impact.[1]
Blume Global launched in 2018 as a supply chain technology innovator, building on 28 years of accumulated industry data to create a unified platform amid rising global logistics complexity.[1] Headquartered in North America with a significant APAC presence (400+ employees) and European operations, it emerged during a period of supply chain strain, positioning itself as a "single source of truth" for logistics data.[1] Key milestones include the 2022 LiveSource acquisition, strategic partnerships with Kinaxis and Resilinc, and CEO Pervinder Johar's leadership in emphasizing resilience tools post-pandemic.[1] These moves humanize Blume's evolution from a visibility provider to a comprehensive orchestration leader, driven by real-world disruptions like the COVID-19 crisis.[1]
Blume Global rides the supply chain digitization and resilience trend, amplified by pandemic vulnerabilities, geopolitical tensions, and sustainability mandates, where real-time visibility addresses fragmentation in global trade.[1] Timing is ideal: post-2018 launch aligned with escalating disruptions, positioning Blume to capitalize on market forces like e-commerce growth, nearshoring, and ESG pressures (e.g., carbon tracking in freight).[1] It influences the ecosystem by pioneering multimodal orchestration, fostering partnerships that standardize data flows, and reducing emissions—key as logistics tech matures toward AI-driven prediction and green logistics.[1]
Blume Global is poised for accelerated expansion through deeper AI integrations, expanded carrier networks, and sustainability innovations, potentially dominating orchestration as supply chains demand proactive resilience.[1] Trends like regulatory carbon reporting and autonomous logistics will shape its path, evolving its influence from visibility leader to ecosystem orchestrator—cementing its role as a top tech startup in a $10T+ global logistics market.[1] This builds on its high-growth trajectory, delivering the end-to-end control that fragmented supply chains desperately need.