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BlueStone is a direct-to-consumer omnichannel retailer based in India that manufactures and sells fine gold, diamond, and platinum jewellery to individual consumers. The company operates a hybrid distribution model combining its digital e-commerce platform with a physical network of 275 retail locations, including 200 company-owned stores and 75 franchises across 117 cities. In fiscal year 2025, the enterprise generated Rs 1,830 crore in revenue, representing a 40% year-over-year growth, alongside net losses of Rs 222 crore. Competing directly with industry peers like CaratLane, the retailer maintains an active catalog of over 3,000 proprietary designs manufactured through its in-house production facilities. Following a recent public market debut where its shares reached an intraday high of Rs 548, the founder's retained 17.70% equity stake achieved a valuation of Rs 1,340 crore. BlueStone was founded in 2011 by Gaurav Singh Kushwaha.
BlueStone has raised $181.7M across 7 funding rounds.
BlueStone has raised $181.7M in total across 7 funding rounds.
BlueStone has raised $181.7M across 7 funding rounds. Most recently, it raised $79.1M Other Equity in August 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 9, 2025 | $79.1M Venture Round | — | Adiko Holdings, Aditya Birla SUN Life AMC, Amansa Capital, Axis Mutual Fund, Goldman Sachs, HDFC Standard Life Insurance, Motilal Oswal Mutual Fund, Nippon India Mutual Fund, Pgim India Mutual Fund, SBI Life Insurance Company, Société Générale | Announced |
| Jun 25, 2024 | $12M Debt Financing | NEO Markets | Ashwin Kedia, Sankar Bora | Announced |
| Mar 16, 2022 | $30M Venture Round | Sunil Kant Munjal | — | Announced |
| Jul 18, 2016 | $29.8M Series D | Prashanth Prakash, IIFL | Meena Ganesh, Ratan Tata | Announced |
| Jul 10, 2015 | $15.8M Venture Round | — | Accel, Dragoneer Investment Group, Kalaari Capital, Saama Capital | Announced |
| Mar 18, 2014 | $10M Venture Round | Vani Kola | Accel, Saama Capital | Announced |
| Jan 24, 2012 | $5M Venture Round | — | Accel, Silicon Valley Bank | Announced |
BlueStone has raised $181.7M in total across 7 funding rounds.
BlueStone's investors include Adiko Holdings, Aditya Birla Sun Life AMC, Amansa Capital, Axis Mutual Fund, Goldman Sachs, HDFC Standard Life Insurance, Motilal Oswal Mutual Fund, Nippon India Mutual Fund, PGIM India Mutual Fund, SBI Life Insurance Company, Société Générale, Neo Markets.
