Black Swan Data

Based in London, England, Black Swan Data operates a software-as-a-service platform that utilizes artificial intelligence and big data to analyze social media conversations for predictive consumer trend insights. The enterprise software enables consumer packaged goods companies to identify emerging market behaviors, optimize their marketing strategies, and accelerate new product innovation cycles. The organization provides its predictive analytics services to major multinational corporate customers across various sectors, including recognizable brands such as PepsiCo, Nestlé, Vodafone, and Samsung. Prior to its strategic exit, the enterprise secured £6.2 million in Series B funding in 2016 to finance its operational expansion and technology development. Market intelligence firm Mintel acquired the business on June 3, 2025, to integrate its social analytics capabilities into broader market research offerings. Black Swan Data was founded in 2011 by Steve King and Hugo Amos.