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Key people at Bitposter.
London-based Bitposter operates a marketplace for the programmatic trading of out-of-home advertising inventory, enabling the automated buying and selling of outdoor media. The company provides a specialized software platform that allows advertisers and media owners to plan, execute, and purchase digital outdoor media campaigns with increased operational efficiency. Operating within the advertising technology sector, the enterprise currently generates approximately $7 million in annual revenue and maintains a workforce of 10 employees. To enhance its automation capabilities within the digital outdoor media space, the firm established a strategic partnership with the advertising exchange Rubicon Project, which operates today as Magnite. Recent corporate filings indicate that the organization submitted its latest confirmation statement in November 2024, though its financial accounts for the period ending December 2023 remain overdue. Bitposter was officially founded as a private corporate entity in 2013.
Key people at Bitposter.
# High-Level Overview
Bitposter is a digital outdoor advertising technology platform that has evolved into Mediabridge Global, an outdoor media marketplace and agency.[1][2] The company provides a proprietary technology platform called BRIDGE (formerly Bitposter) that enables automated, data-driven planning and buying of out-of-home (OOH) media across digital billboards and outdoor advertising channels.[4] It serves advertising agencies and brands seeking transparent, efficient access to outdoor media inventory globally.
The platform solves a critical pain point in the outdoor advertising industry: the fragmentation and opacity of media buying. By centralizing access to digital outdoor inventory with live availability data, dynamic planning tools, and business intelligence capabilities, Mediabridge enables agencies and brands to execute campaigns more efficiently across multiple markets.[4] The company has demonstrated strong growth momentum, achieving 30% year-over-year billings growth and executing campaigns in more than 50 countries with a roster representing over 250 brands.[4]
# Origin Story
Bitposter was founded in 2013 as a technology-driven solution for the outdoor advertising industry.[1] The company operated under the Bitposter name for seven years before undergoing a significant rebranding and repositioning. In 2020, it relaunched as Mediabridge Global, establishing itself as a full-service outdoor agency rather than purely a technology platform.[4][6] This evolution reflected a strategic shift to combine its proprietary BRIDGE technology with agency services and expertise.
The company expanded its geographic footprint substantially, growing to offices in 12 countries by the time of its acquisition.[6] This international expansion positioned Mediabridge as a genuinely global player in the OOH space, capable of serving multinational campaigns across diverse markets.
# Core Differentiators
# Role in the Broader Tech Landscape
Mediabridge operates at the intersection of martech and adtech, addressing the broader industry trend toward programmatic, data-driven media buying. The outdoor advertising sector has historically lagged digital channels in automation and transparency—Mediabridge's platform helps modernize this legacy industry by applying principles proven in digital advertising (real-time bidding, data analytics, performance measurement) to physical media.
The company's growth reflects increasing advertiser demand for omnichannel campaigns that integrate digital and out-of-home media. As brands seek unified planning and measurement across touchpoints, platforms like BRIDGE become essential infrastructure. Additionally, the rise of digital billboards and connected outdoor displays creates new opportunities for dynamic, data-driven creative and targeting—capabilities that Mediabridge's technology is positioned to leverage.
# Quick Take & Future Outlook
Bitposter/Mediabridge's trajectory demonstrates the value of modernizing fragmented, analog-heavy industries through technology. The company's acquisition by billups in 2025 signals strong validation—billups, a major independent OOH agency, recognized Mediabridge's technology and client base as strategic assets worth integrating into its global platform.[4][6] This acquisition likely accelerates Mediabridge's influence, as it gains access to billups' resources, client relationships, and scale across 18 countries.
Looking ahead, Mediabridge's success will depend on deepening its data capabilities, expanding BRIDGE's functionality to support emerging formats (like programmatic audio and experiential OOH), and maintaining competitive advantage as larger holding companies invest in similar platforms. The company is well-positioned to benefit from the continued convergence of digital and physical advertising, but faces intensifying competition from both established media agencies and new martech entrants seeking to own the OOH buying workflow.
