Loading organizations...
§ Private Profile · Ruiz De Alarcón St 12 Fl 2, Madrid, Madrid, 28014, Spain
Car subscription service offering all-inclusive monthly vehicle access for individuals and businesses, focused on automotive mobility.
Based in Madrid, Spain, Bipi is an automotive technology company that provides an all-inclusive car subscription platform offering flexible vehicle access without traditional financing or long-term ownership commitments. The service charges a flat monthly fee that covers the vehicle, insurance, maintenance, roadside assistance, and taxes. Operating an asset-light marketplace, the company partners with leasing firms and dealerships to supply vehicles across European markets, including the United Kingdom, France, and Italy. The platform has served more than 10,000 active subscribers and grew its workforce to approximately 200 employees after raising $7.3 million in initial funding. In July 2021, the business was acquired for an estimated €100 million by Mobilize, the mobility services division of Renault Group, following earlier backing from Toyota Ventures and Adevinta Ventures. Bipi was founded in 2017 by Hans Christ and Alejandro Vigaray.
Bipi has raised $36.0M across 4 funding rounds.
Bipi has raised $36.0M in total across 4 funding rounds.
Bipi has raised $36.0M in total across 4 funding rounds.
Bipi's investors include P101, Azimut, 83North, Capnamic Ventures, Episode 1 Ventures, Iris Capital, Kompas VC, Cyberstarts VC, Maniv Mobility, MizMaa Ventures, Sommet AB, TA Ventures.
Bipi has raised $36.0M across 4 funding rounds. Most recently, it raised $7.0M Series B in February 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2021 | $7M Series B | P101, Azimut | 83North, Capnamic Ventures, Episode 1 Ventures, Iris Capital, KOMPAS VC | Announced |
| Oct 1, 2020 | $19M Series B | — | Cyberstarts VC, Maniv Mobility, MizMaa Ventures, Sommet AB, TA Ventures, Ovidiu Solomonov, Atresmedia, IDC Ventures, Toyota Ventures | Announced |
| Jun 1, 2019 | $7M Series A | Maniv Mobility | Cyberstarts VC, MizMaa Ventures, Sommet AB, TA Ventures, IDC Ventures, Kibo Ventures | Announced |
| Sep 27, 2017 | $3M Venture Round | Kibo Ventures | B4motion, Stella Maris Partners | Announced |
# High-Level Overview
Bipi is not a technology company in the traditional sense, but rather a mobility services company that uses technology as an enabler.[1] Founded in 2017 and headquartered in Madrid, Spain, Bipi operates as a car subscription startup offering consumers monthly all-inclusive car subscriptions as a hassle-free alternative to car ownership.[1][2]
Bipi serves consumers seeking flexibility without the complications of traditional car ownership—eliminating concerns about maintenance, insurance, and long-term commitment. The company addresses a fundamental shift in consumer preferences away from ownership toward access-based mobility models. With approximately 105 employees and $10.9 million in annual revenue, Bipi has demonstrated strong growth momentum, particularly as traditional car sales have declined significantly.[1]
# Origin Story
Bipi was founded in 2017 by Hans Christ (CEO and co-founder) and launched from Madrid, Spain.[1] The company emerged during a period of transformation in automotive retail, capitalizing on changing consumer attitudes toward vehicle ownership. The founding team recognized an opportunity to offer a subscription-based alternative that would simplify the car-ownership experience by bundling insurance, maintenance, and other services into a single monthly fee.
The company has achieved notable traction through multiple funding rounds, raising $26.7 million in total funding across at least two rounds, including a €10.5 million Series B round and a subsequent €16.5 million financing round.[1] This capital trajectory reflects investor confidence in the car-as-a-service model and Bipi's execution in the European market.
# Core Differentiators
# Role in the Broader Mobility Landscape
Bipi operates within the shift from ownership to access—a macro trend reshaping transportation, real estate, and consumer goods. The timing is particularly favorable as younger demographics prioritize flexibility, environmental concerns drive interest in shared mobility, and urban congestion makes car ownership less practical.
The company rides the wave of subscription economy adoption, where consumers increasingly prefer predictable monthly costs over capital expenditure. In automotive specifically, Bipi competes alongside traditional car rental, leasing, and emerging mobility platforms, but differentiates through simplicity and all-inclusive pricing. Their growth despite market headwinds suggests they're capturing share from both traditional ownership and rental alternatives.
# Quick Take & Future Outlook
Bipi's trajectory suggests continued expansion across Europe, with ambitions to scale team size and geographic footprint as evidenced by their growth targets.[1] The company will likely face intensifying competition from both traditional automotive players entering subscriptions and new mobility startups, but their early-mover advantage in Europe and proven capital-raising ability position them competitively.
The broader question for Bipi is whether car subscription remains a sustainable business model long-term or serves as a transitional phase before autonomous and shared mobility dominate urban transportation. Their success will depend on unit economics, customer retention, and ability to adapt as the mobility landscape evolves. For now, Bipi exemplifies how technology-enabled business models can disrupt entrenched industries by fundamentally reimagining the consumer relationship with essential services.