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Key people at Bigstep.
Bigstep is a London-based Infrastructure-as-a-Service provider that delivers bare metal cloud infrastructure specifically designed for high-performance, low-latency enterprise workloads. The platform combines direct physical hardware access with traditional cloud flexibility to support data-intensive applications, including big data processing, artificial intelligence, machine learning, and high-performance databases, entirely without virtualization overhead. Operating across four European data centers, the enterprise generates approximately $22.4 million in annual revenue and maintains a dedicated workforce of over 50 employees focused on research, development, and managed services. The organization has secured $12 million in venture capital funding from lead investor OCA alongside various technology angel investors, while also expanding its corporate footprint by acquiring web hosting provider Easyhost and spinning out the infrastructure management platform MetalSoft. Bigstep was originally founded in 2012 by serial entrepreneur Lucas Roh, who previously established Hostway Corporation.
# High-Level Overview
Bigstep is a British Infrastructure as a Service (IaaS) company that provides bare metal servers with cloud-like flexibility[1]. The company targets enterprises requiring high-performance computing for demanding workloads—including big data processing, deep learning, gaming, IoT applications, and high-traffic websites[1]. Bigstep serves a global customer base ranging from large multinational corporations and telecom companies to e-commerce platforms and government agencies, primarily across the EU[1].
The core problem Bigstep solves is the traditional trade-off between bare metal performance and cloud convenience. While bare metal offers superior speed and direct hardware access, it typically lacks the self-service flexibility of cloud platforms. Bigstep bridges this gap by delivering bare metal infrastructure with cloud-like provisioning, management, and scalability[1].
Bigstep was founded with a mission to "offer user-friendly, self-service, and high-performance hosting solutions"[1]. The company is headquartered in Bucharest with operations across multiple European locations and currently employs over 50 people, with a heavy concentration in technical roles focused on R&D, managed services, and support[1].
A significant milestone came in August 2019 when John Martis joined as President, bringing extensive experience from the hosting industry to guide the company through its next growth phase[1]. Founder and CEO Lucas Roh continues to lead the company's strategic direction[1].
Bigstep operates at the intersection of two major infrastructure trends: the rise of data-intensive workloads (big data, machine learning, real-time analytics) and the growing demand for performance-critical computing that public cloud providers struggle to optimize. As enterprises increasingly require both flexibility and raw performance—particularly in analytics, gaming, and IoT sectors—Bigstep's positioning as a specialized bare metal provider addresses a genuine market gap.
The company's focus on European operations also reflects broader infrastructure localization trends, where data sovereignty and latency requirements drive demand for regional alternatives to hyperscale cloud providers.
Bigstep's trajectory depends on deepening its presence in performance-critical verticals where bare metal advantages are most pronounced. The company's 2019 leadership addition suggests ambitions to scale beyond its current 50-person operation. As AI/ML workloads and real-time data processing continue accelerating, demand for high-performance infrastructure should strengthen Bigstep's market position—particularly if it can expand beyond Europe and compete effectively against both specialized bare metal providers and the managed services offerings of hyperscalers.
The key question: can Bigstep maintain its performance advantage while building the developer experience and ecosystem integrations that make cloud platforms so compelling?
Key people at Bigstep.
