Bezel

Bezel is a B2B technology company based in New York that develops digital artificial intelligence humans designed to model clothing specifically for ecommerce brands and apparel retailers. The enterprise provides specialized software and services that allow fashion companies to generate customized virtual fashion models to showcase their product inventories online, thereby bypassing the logistical requirements and expenses associated with traditional physical photoshoots. Operating primarily within the retail technology and artificial intelligence sectors, the early stage organization targets digital storefronts seeking to modernize and streamline their visual merchandising operations through automated digital asset creation. As a newly established entity in the generative artificial intelligence market, the company currently operates at a micro scale with a reported organizational headcount of exactly one employee managing its core technological development. Bezel was officially founded in 2025 by entrepreneur Kashyap Achar.

Bezel – Digital AI Humans for E-Commerce Fashion Brands
*(High-Level Overview)*

Bezel is a pioneering AI platform that enables fashion brands to instantly generate photorealistic images and videos of their apparel on diverse, AI-generated human avatars—eliminating the need for traditional photo shoots. The company’s product empowers e-commerce teams of all sizes to create studio-quality marketing content in seconds, dramatically reducing production time and cost while scaling creative output. Bezel serves apparel brands struggling with the high cost, slow turnaround, and limited variety of traditional content creation, solving a critical bottleneck in digital marketing. With rapid adoption and a growing roster of clients, Bezel is accelerating the shift toward scalable, on-demand visual content in the fashion industry.

*(Origin Story)*

Bezel was founded by Kashyap, a seasoned entrepreneur with a background in scaling fintech and e-commerce infrastructure. Prior to Bezel, Kashyap built technology at Clearco that helped fund over $2.5 billion in marketing spend for e-commerce brands and played a key role in scaling a $30 billion consumer rent payment platform at Bilt. His firsthand experience with the pain points of e-commerce marketing—especially the massive costs and inefficiencies of photo shoots—spurred the idea for Bezel. The company launched with a mission to democratize high-quality visual content, allowing brands to create unlimited, diverse, and realistic product imagery without the logistical and financial burden of traditional shoots. Early traction came from apparel brands eager to experiment with new creative formats and scale their campaigns, validating Bezel’s approach and fueling rapid growth.

*(Core Differentiators)*

• Instant, Studio-Quality Content: Bezel transforms static clothing images into photorealistic visuals and videos in seconds, with no need for photo shoots or technical expertise.
• Diverse AI Models: Offers a wide range of human avatars with varied body types, ethnicities, and poses, enabling brands to showcase inclusivity and reach broader audiences.
• Seamless Workflow: Brands simply upload their product images and select a model—Bezel handles fabric texture, lighting, and pose generation automatically.
• Scalable for All Sizes: Designed for both small startups and large enterprises, Bezel reduces content creation costs by up to 90% and accelerates campaign timelines.
• Affiliate & Community Ecosystem: Bezel incentivizes brand advocates and marketers to refer others, fostering a growing community of users and partners.

*(Role in the Broader Tech Landscape)*

Bezel is riding the wave of generative AI and digital transformation in e-commerce, where visual content is increasingly central to customer engagement and conversion. The timing is critical: as brands face pressure to produce more content, personalize experiences, and reduce operational costs, AI-powered solutions like Bezel are becoming essential. The platform also aligns with broader trends in inclusivity, sustainability (by reducing the need for physical shoots), and the rise of virtual try-ons and digital fashion. By enabling brands to create diverse, high-quality visuals at scale, Bezel is helping reshape how fashion is marketed and consumed online, influencing everything from ad performance to customer trust.

*(Quick Take & Future Outlook)*

Bezel is poised to become a foundational tool for fashion e-commerce, as AI-generated content becomes the new standard for digital marketing. The company is likely to expand into new verticals—such as accessories, footwear, and even virtual retail experiences—while deepening its integration with e-commerce platforms and social media. As generative AI continues to evolve, Bezel’s ability to deliver realistic, customizable, and inclusive visuals will only grow more valuable. The future of fashion marketing is digital, dynamic, and on-demand—and Bezel is leading the charge.

Just as Bezel turns days of production into seconds of creation, it’s also transforming how brands connect with customers, making high-quality, diverse visual content accessible to all.