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§ Private Profile · 6 Sepapaja, Tallinn, Harjumaa, 11415, Estonia
AI technology company providing AI-generated headshots, fashion, product photography, digital models for brands and professionals.
Founded in 2024 by Ricardo Ghekiere and Miguel Rasero, BetterPic is a Ghent, Belgium-based artificial intelligence company developing professional photography tools for corporate headshots, fashion shoots, and product imagery. The platform converts casual selfies into studio-quality business portraits, while its BetterStudio division and BetterModels service provide highly scalable e-commerce photography and verified digital twins of real models under ethical legal guidelines. Serving a global customer base that includes Fortune 500 enterprises, e-commerce brands, and individual creators, the software has generated over 32 million photos to date. Operating on a recurring B2B SaaS model, the organization reached profitability within six months and achieved a projected annual revenue of $3.2 million before seeking outside capital. To further scale these operations, BetterPic recently secured $2.5 million in seed funding led by investors MOC Capital and Shilling VC.
BetterPic has raised $3.0M across 1 funding round.
BetterPic has raised $3.0M in total across 1 funding round.
BetterPic has raised $3.0M in total across 1 funding round.
BetterPic's investors include Marcin Zabielski, Shilling, Connect Ventures, Market One Capital, Notion Capital, Christina Cacioppo, Louis Jonckheere, Pieterjan Bouten, Matthias Geeroms, SEVERINE NIJS, Joris Van Der Gucht.
BetterPic has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in August 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2025 | $3M Seed | Marcin Zabielski, Shilling | Connect Ventures, Market ONE Capital, Notion Capital, Christina Cacioppo, Louis Jonckheere, Pieterjan Bouten, Matthias Geeroms, Severine Nijs, Joris VAN DER Gucht | Announced |
BetterPic is an AI-driven platform that transforms casual selfies and photos into professional 4K headshots, targeting professionals, startups, and enterprises seeking cost-effective, high-quality imagery.[1][2][5] It serves individuals updating LinkedIn profiles, resumes, or social media, as well as companies needing consistent employee headshots for branding and internal use, solving the pain points of expensive, time-consuming traditional photoshoots by delivering photorealistic results in under an hour.[2][3][4] The fully remote, global team emphasizes accessibility, with subscription tiers (Basic, Pro, Expert) offering customization in styles, backgrounds, outfits, and features like hair or glasses.[1][3]
BetterPic was founded to democratize professional imagery through AI, led by a diverse, cross-functional team across Dubai, Cyprus, Portugal, Sweden, India, Indonesia, and Venezuela.[1] CEO & Co-Founder, based in Dubai, brings experience from exiting SaaS startups like SaaSmic.io, AlchemistBox.be, and SisterBean.be.[1] CTO & Co-Founder, in Larnaca, Cyprus, has founded Lutolandia (over 2M players) and 10+ years in end-to-end software, including AI, gaming, and job platforms.[1] Supporting roles include a Lisbon-based CMO with 5+ years in paid social and automation, a Stockholm CPO with 10+ years in product management, and specialists in growth, customer success, design, and UX.[1] The idea emerged from leveraging this expertise to push AI imaging boundaries, with early focus on user-friendly generation of personalized headshots.[1][2]
BetterPic rides the explosive growth of AI image generation, capitalizing on advancements in photorealistic models to disrupt the $10B+ professional photography market, where headshots are essential for remote work, digital branding, and hiring.[2][3][4] Timing aligns with post-pandemic shifts to virtual networking—LinkedIn profiles demand polished visuals, yet traditional shoots remain inefficient for distributed teams.[2][4] Market forces like rising AI accessibility and cost pressures on startups/enterprises favor it, enabling instant, consistent imagery that boosts professional impressions without logistics.[2][4] By open-sourcing high-quality headshot creation, it influences the ecosystem, lowering barriers for freelancers, SMBs, and corps, while accelerating AI adoption in visual content tools.[1][2]
BetterPic stands out for delivering hyper-realistic AI headshots that outperform competitors in speed and affordability, positioning it for rapid scaling amid AI's imaging boom.[3] Next steps likely include enterprise integrations, expanded customization (e.g., video headshots), and team growth via open roles.[1][4] Trends like multimodal AI and Web3 avatars will shape its path, potentially evolving into full professional photo suites. As AI imagery matures, BetterPic could redefine "professional look," empowering global talent to compete visually—echoing its founding vision to revolutionize imagery for all.[1][2]