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Better Nutrition is a Lucknow, India-based biofortified food brand that produces and distributes micronutrient-enriched grains and everyday staples, including flour, rice, pulses, and cooking oils. The company sources crops from thousands of farmers using sustainable agricultural practices and sells directly to consumers through quick commerce platforms, offline retail networks, and proprietary digital channels. Operating with a production capacity of 150 tonnes per month, the brand recently scaled its monthly consumer revenue to ₹1 crore following a feature on Shark Tank India. To support ongoing expansion, the enterprise recently secured ₹10 crore in funding from investors including Shantanu Deshpande of Bombay Shaving Company and The BarberShop fund, building upon a previous ₹3.1 crore round led by IIM Ahmedabad Ventures for its parent company, Greenday Farmer Solutions. Better Nutrition was originally founded by entrepreneurs Prateek Rastogi and Aishwarya Bhatnagar.
Better Nutrition has raised $1.0M across 1 funding round.
Better Nutrition has raised $1.0M in total across 1 funding round.
Better Nutrition has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2025 | $1M Seed | — | DSG Consumer Partners, Ensemble VC, EVE Atlas, Greatergoodsociety, Moderne Ventures, Norwest Venture Partners, V3 Ventures | Announced |
Better Nutrition is an Indian agro-tech startup founded in 2023 that develops biofortified foods—nutrient-enhanced staples like atta (wheat flour) and rice using proprietary technology to boost iron, zinc, protein, and digestibility while maintaining low-GI and pesticide-free profiles.[2][3] It serves health-conscious Indian consumers via quick commerce (e.g., Blinkit, Zepto), D2C channels, and offline retail, addressing widespread micronutrient deficiencies in everyday diets through accessible, ready-to-eat formats.[2][3] The company has shown explosive growth, scaling revenue from Rs 80 lakh to Rs 14 crore within a year, securing a Shark Tank India deal, Rs 10 crore in funding from angels like PV Sindhu and HNIs, and aiming for Rs 100 crore ARR by focusing on lean, digital-first operations.[2][3]
(Note: A separate U.S.-based "Better Nutritionals" manufactures gummy supplements but filed for bankruptcy and is unrelated to this tech-driven food brand.[1] Another entity, The Better Nutrition Program, offers personalized nutrition coaching and is distinct.[4])
Better Nutrition was co-founded in 2023 by Prateek Rastogi (CEO) and Aishwarya Bhatnagar, who combined agro-tech with sustainable farming to tackle India's nutrition gaps.[3] The idea emerged from recognizing how conventional crops lack essential nutrients, leading them to develop proprietary biofortification tech initially for staples, now expanding to pulses, oilseeds, and snacks.[2][3] Early traction came via the Better Seeds program, partnering with 150 farmers for high-quality, nutrient-dense sourcing, followed by a pivotal Shark Tank India Season 4 appearance that boosted visibility and revenue from Rs 50 lakh to a Rs 2 crore monthly run-rate target.[3] Prior seed funding of Rs 3.1 crore in 2022 via Greenday (its parent) from IIM Ahmedabad Ventures laid the groundwork.[2]
Better Nutrition rides the agro-tech and precision nutrition wave in India, where micronutrient malnutrition affects over 50% of the population amid rising health awareness post-COVID.[3] Timing aligns with quick commerce boom (e.g., Zepto, Blinkit scaling to billions in GMV) and government pushes like POSHAN Abhiyaan for fortified foods, enabling hyper-local distribution of tech-enhanced staples.[2][3] Market tailwinds include millennial demand for convenient, functional foods and sustainable ag (India's pulses/oilseeds imports hit $20B+ annually), positioning it to disrupt a fragmented Rs 50,000 crore staples market.[2] It influences the ecosystem by normalizing biofortification as a standard, empowering small farmers via tech, and inspiring D2C brands to integrate agronomy—potentially setting a template for "nutrition-as-a-service" in emerging markets.[3]
Better Nutrition is primed to hit Rs 100 crore revenue by 2027 through product diversification (snacks from biofortified crops), deeper quick commerce penetration, and R&D for new categories, targeting a Rs 1,000 crore brand by decade-end.[2][3] Trends like AI-driven crop optimization, regulatory support for fortification, and global demand for climate-resilient foods will accelerate growth, though execution risks include supply chain scaling and competition from incumbents. Its influence could evolve from niche D2C player to category leader, redefining "better nutrition" as tech-enabled, farmer-backed staples—proving agro-tech can nourish millions while building a unicorn trajectory. This echoes its core mission: stacking nutrition into India's daily bread for a healthier nation.
Better Nutrition has raised $1.0M in total across 1 funding round.
Better Nutrition's investors include DSG Consumer Partners, Ensemble VC, EVE Atlas, GreaterGoodSociety, Moderne Ventures, Norwest Venture Partners, V3 Ventures.
