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§ Private Profile · Kansas City, MO, USA
Employee benefits technology company provides ICHRA administration for employers and brokers, focused on tax-free health plans.
Benefitbay is an Omaha, Nebraska-based employee benefits technology company that provides a software-as-a-service (SaaS) platform for the administration of Individual Coverage Health Reimbursement Arrangements. The business-to-business platform enables employers to reimburse their workforce for individual health insurance premiums and out-of-pocket medical expenses while maintaining the tax advantages of traditional group policies. Operating within the human resources and health insurance sectors, the company primarily serves benefits brokers and mid-sized employers, working alongside industry executives like Brandon Scarborough and organizations such as 90 Degree Benefits. The enterprise has raised $7.52 million in total equity funding to date, which includes a $3 million initial seed round and a subsequent $2.99 million Seed VC-III tranche to scale its compliance, financial modeling, and enrollment tools. Benefitbay was officially founded in 2021 by co-founders and entrepreneurs Brandy Burch and Zach Harris.
Benefitbay has raised $8.0M across 2 funding rounds.
Benefitbay has raised $8.0M in total across 2 funding rounds.
Benefitbay has raised $8.0M across 2 funding rounds. Most recently, it raised $5.0M Seed in September 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 12, 2025 | $5M Seed | — | Allos Ventures, Gamson Family Trust, Right Side Capital Management | Announced |
| Mar 1, 2023 | $3M Seed | Right Side Capital Management | Afore Capital, Antiportfolio Ventures, Crossbeam Venture Partners, Forum Ventures, Hustle Fund, Insight Partners, Overlooked Ventures, Stone Mountain Ventures, Evan Moore, Scott Shane | Announced |
Benefitbay has raised $8.0M in total across 2 funding rounds.
Benefitbay's investors include Allos Ventures, Gamson Family Trust, Right Side Capital Management, Afore Capital, Antiportfolio Ventures, Crossbeam Venture Partners, Forum Ventures, Hustle Fund, Insight Partners, Overlooked Ventures, Stone Mountain Ventures, Evan Moore.
Benefitbay is a SaaS technology company providing an end-to-end platform for administering ICHRA (Individual Coverage Health Reimbursement Arrangement) benefits, enabling employers—especially small businesses—to set budgets and reimburse employees tax-free for personalized individual health plans.[1][2][3][4] It serves brokers, employers, and their clients by simplifying deployment, compliance, enrollment, and management of ICHRA, solving pain points like real-time modeling, government subsidy integration, and premium payments through tools like Fulcrum, Subsidy Advantage, and ARC.[1][4] The platform addresses the limitations of traditional group health plans by offering fixed, predictable costs for employers and tailored coverage for employees, positioning Benefitbay as a leader in the fast-growing ICHRA market.[2][4]
Founded in 2021 and headquartered in Omaha, Nebraska, with offices in Kansas City and San Francisco, Benefitbay raised $3 million in seed funding in 2021 and reports revenue under $5 million, focusing on small to medium-sized businesses seeking affordable, flexible health benefits.[2][3]
Benefitbay emerged in 2021 when ICHRA was enabled by 2019 regulations, prompting partners to urge the team to relaunch and capitalize on this opportunity due to their existing technology's ability to address common ICHRA administration challenges.[1][5] The company was officially founded that year in Omaha, Nebraska, combining deep health benefits expertise from its management team with top-tier engineering talent to build a streamlined ICHRA platform from the ground up.[2][3][5] Early momentum came from solving deployment hurdles ahead of competitors, culminating in a $3 million seed round announced in October 2021 via a GlobeNewswire press release, which fueled the launch of their groundbreaking SaaS suite for simplified employee benefits.[3]
Pivotal moments included developing proprietary tools like Fulcrum for compliance modeling and ARC for reimbursements, tested rigorously for regulatory adherence, which differentiated them early in the ICHRA space.[1][4]
Benefitbay rides the ICHRA trend, a post-2019 regulatory shift enabling employers to reimburse individual health plans tax-free, disrupting rigid group insurance amid rising healthcare costs and demands for personalization.[1][2][4] Timing is ideal as ICHRA grows as the fastest-expanding benefits product, fueled by market forces like small business needs for fixed budgets, employee preference for tailored coverage, and insurtech innovations reducing administrative burdens.[3][4] In the health benefits ecosystem, Benefitbay influences by empowering brokers and employers to transition from one-size-fits-all group plans, competing with players like Take Command Health and Remodel Health while pioneering tools that integrate subsidies and reimbursements seamlessly.[2]
This positions Benefitbay in the insurtech wave, where platforms like theirs lower costs for sectors like nonprofits and mid-sized firms (50-500 employees), fostering a shift toward individualized, sustainable benefits.[2]
Benefitbay is poised to expand as ICHRA adoption accelerates, potentially scaling its platform with AI-driven personalization and broader integrations for global subsidies or wellness add-ons. Trends like rising insurtech funding and regulatory tailwinds for flexible benefits will shape its path, evolving its influence from niche ICHRA admin to a comprehensive personalized benefits hub.[1][3][4] With early funding and tech edge, expect partnerships with larger brokers and enterprise pilots, solidifying its role in redefining workforce well-being—starting from that 2021 seed that launched a streamlined revolution in health benefits.[3]