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Beings is a developer of artificial intelligence-powered qualitative data analysis software operating from an undisclosed headquarters location. The company provides a specialized business-to-business software-as-a-service platform designed to streamline complex qualitative market research workflows for external agencies, internal product teams, and enterprise stakeholders. Through its flagship proprietary platform, Aida, the organization automates the transcription, analysis, summarization, and reporting of raw research data while maintaining necessary human oversight for analytical accuracy. This core technology is engineered to reduce manual operational workloads by handling up to 80% of the standard administrative tasks associated with executing modern qualitative research projects. The enterprise functions in close conjunction with the related research agency Made By Beings to deploy its technological solutions across the broader market research sector. The company was established in an undisclosed year by co-founders Sam Petrusma and Cameron Knight.
Beings has raised $1.0M across 1 funding round.
Beings has raised $1.0M in total across 1 funding round.
Beings has raised $1.0M across 1 funding round. Most recently, it raised $1.0M Seed in March 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2024 | $1M Seed | — | 3SV Collective, Haatch | Announced |
Beings has raised $1.0M in total across 1 funding round.
Beings's investors include 3sv collective, Haatch.
Beings is an AI-powered qualitative data analysis software company that provides the Aida platform to capture, transcribe, evaluate, and share human insights from research data. It serves researchers, agencies, and product teams by automating up to 80% of administrative workloads, enabling focus on impactful insights while combining human connection with AI precision.[4] The platform targets qualitative market research, streamlining recruitment, data capture, analysis, and workflows for both agencies and in-house teams, with proven cost savings like over $28 million in lab costs and recognition as "the future of research" by Google.[4]
Beings emerged as a specialist in AI-driven research tools, with its flagship Aida platform designed as a "co-intelligent AI partner" for qualitative research. While exact founding details are not specified in available sources, the company has gained traction through partnerships, such as with Amy Badersnider (Senior Program Manager), and internal awards including a Google Internal Innovation Award that promoted the project lead.[4] This positions Beings as a response to the growing need for efficient, secure qualitative analysis in a data-heavy research landscape.
Beings rides the wave of AI-augmented qualitative research, where market research shifts from manual drudgery to scalable, precise insights amid exploding data volumes. Timing aligns with post-2020 AI adoption surges in enterprise tools, fueled by needs for faster consumer understanding in competitive sectors like product development and agencies.[4] Market forces favoring Beings include rising demand for cost-efficient alternatives to traditional labs and GDPR-compliant security, positioning it to influence ecosystems by empowering non-experts with pro-level analysis and reducing barriers for smaller teams.[4]
Beings is poised to expand Aida's reach as AI research tools mature, potentially integrating multimodal data (e.g., video, sentiment) and deeper analytics amid trends like generative AI and real-time insights. Its influence may grow by setting standards for secure, human-AI hybrid research, attracting more enterprise adoption. As the go-to for qualitative efficiency, Beings exemplifies how AI precision amplifies human connection in data-driven decisions.[4]
