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Baydin is a Mountain View, California-based software company that develops productivity and email management tools, most notably the Boomerang application for scheduling and tracking digital messages. Operating on a freemium software as a service business model, the profitable enterprise generates between $5.4 million and $6 million in annual revenue with a workforce of approximately 21 employees. The company's flagship software serves over 300,000 businesses globally and provides millions of individual users with features like calendar scheduling, message snoozing, and generative artificial intelligence drafting capabilities. Baydin integrates its task management solutions directly into major enterprise platforms such as Google Workspace, Microsoft Outlook, and Gmail, while securing early seed capital from prominent venture capital firms including 500 Startups and K9 Ventures. The technology company was originally founded in 2010 by engineering graduates Alex Moore, Aye Moah, and Mike Chin.
Baydin has raised $8.3M across 3 funding rounds.
Baydin has raised $8.3M in total across 3 funding rounds.
Baydin has raised $8.3M across 3 funding rounds. Most recently, it raised $4.9M Boomerang - Seed in January 2024.
Baydin has raised $8.3M in total across 3 funding rounds.
Baydin's investors include Xavier Parkmond, Christian Kirk, Drake, Kenny Clark, Lavinia Errico, Mike Dirnt, Odell Beckham Jr., Dream Ventures, GGV Capital, Gold House Ventures, Harlo Capital, leAD Sports & Health Tech Partners.
Baydin is a profitable SaaS startup specializing in email productivity tools, best known for Boomerang, which enhances Gmail and Outlook with features like email scheduling, snoozing, response tracking, and inbox pausing.[1][2][3][4] It also offers The Email Game for gamified inbox clearing, Boomerang Calendar for email-based scheduling, Revive Your Inbox for reducing email volume, and a task manager deeply integrated with Google Workspace to prioritize team tasks and workflows.[1][3][4] Serving individuals and teams seeking better time management, Baydin solves email overload by enabling focused work, with tens of millions of users, a remote team of 11-50 employees, and sustained profitability for over a decade through premium subscriptions.[1][3]
Founded by MIT and Dartmouth engineering graduates, Baydin emerged as a startup email technology company, with its name derived from Burmese meaning "foretelling the future through magic."[1] The idea stemmed from creating tools to help users spend less time on email management and more on meaningful work, starting with Boomerang for Gmail and Outlook, alongside The Email Game and Boomerang Calendar.[1][2] Early traction came via seed funding of around $412K from investors like 500 Startups and K9 Ventures, leading to profitability through subscriptions; the company has since built a dozen schools in Burma and funded research on carbon-capturing algae and agricultural carbon sequestration using profits.[1][3]
Baydin rides the wave of remote work and AI-driven productivity tools, addressing persistent email overload amid rising inbox volumes from hybrid teams and asynchronous communication.[2][4][5] Timing aligns with Google Workspace's dominance and demand for seamless integrations, as market forces favor lightweight, non-intrusive SaaS over bloated alternatives.[3][4] It influences the ecosystem by popularizing features like email snoozing—now standard in Gmail—and fostering respectful software that prioritizes user focus, while its profitability model demonstrates bootstrapped sustainability in a VC-heavy startup world.[1][3]
Baydin's pivot to Google Workspace task management positions it for growth in enterprise productivity, potentially expanding AI-enhanced features like predictive prioritization amid trends in collaborative workflows and inbox zero automation. As remote work solidifies and climate-conscious businesses rise, its profitable, purpose-driven model could amplify influence through deeper integrations or B2B scaling, redefining email not as a distraction but a superpower for focused teams—echoing its origins in foretelling productivity's future.[3][4]
