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§ Private Profile · Chattanooga, TN, USA
AI-powered measurement platform for brand suitability, safety, and contextual targeting in podcast advertising, using GARM standards.
Based in Atlanta, Georgia, Barometer operates an AI-powered measurement platform that provides brand suitability, safety, and contextual targeting solutions for the podcast advertising industry. The business-to-business software company utilizes natural language processing to analyze audio episode transcripts, ensuring ad placements comply with Global Alliance for Responsible Media standards. The venture-backed startup has raised a total of $4.2 million in venture funding, which includes a $2.25 million seed round closed in early 2023. Barometer generates revenue by charging advertisers, agencies, and audio publishers, securing strategic partnerships and investments from recognizable entities such as SiriusXM, Oxford Road, HearstLab, and BDMI. Originally founded by Tamara Zubatiy and Christopher O'Brien, the enterprise recently expanded its capabilities by integrating with adtech firm ArtsAI and launching an Arabic podcast brand safety tool for the Middle East and North Africa advertising market.
Barometer has raised $2.3M across 1 funding round.
Barometer has raised $2.3M in total across 1 funding round.
Barometer has raised $2.3M across 1 funding round. Most recently, it raised $2.3M Seed in May 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 8, 2023 | $2.3M Seed | Bertelsmann Digital Media Investments, EVE Burton, Knoll Ventures | Christopher Klaus | Announced |
Barometer has raised $2.3M in total across 1 funding round.
Barometer's investors include Bertelsmann Digital Media Investments, Eve Burton, Knoll Ventures, Christopher Klaus.