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The Barcode Warehouse is a B2B technology provider specializing in enterprise mobility, barcode tracking, and RFID solutions based in Newark-on-Trent, United Kingdom. The organization supplies physical hardware such as barcode scanners, mobile computers, and label printers, alongside custom tracking software, consumable materials, and comprehensive managed IT services. Generating recurring revenue through software licensing and technical support contracts, the firm serves corporate clients across the transport, logistics, retail, healthcare, and manufacturing sectors. Supported by a workforce of approximately 300 employees, the company maintains strategic technology partnerships with major industry manufacturers including Zebra Technologies, Honeywell, and Datalogic to deliver its enterprise mobility management offerings. Under the current leadership of Managing Director Ross Lee, the firm recently opened a dedicated Innovation and Experience Centre for its clients. The Barcode Warehouse was founded in 1989 by Kevan Mutton.
Barcode has raised $4.0M across 1 funding round.
Barcode has raised $4.0M in total across 1 funding round.
Barcode has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Series A in March 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2019 | $4M Series A | — | OurCrowd, Rose Tech Ventures, Chaim Meir Tessler, Esther Dyson | Announced |
Barcode Technologies and Services (BTS) is a Cincinnati, Ohio-based company founded in 1993 that specializes in barcode and label-making products and services.[1][2][3] It provides hardware like printers, scanners, labels, tags, ribbons, and software such as Flexible Information Systems’ LabelVision 20/20, along with maintenance, training, and consulting to streamline customers' labeling operations and reduce costs.[1][3] Serving businesses in engineering, manufacturing, operations, quality assurance, sales, and marketing, BTS solves pain points in managing barcode technology by offering tailored, economical solutions backed by a money-back guarantee, generating around $7 million in annual revenue as of 2024.[1][2]
The company emphasizes customer satisfaction through rapid response, needs assessment, and comprehensive support that saves time and money beyond just low-cost supplies.[1][2]
Barcode Technologies and Services was established in 1993 in Cincinnati, Ohio, as a provider of reliable, cost-efficient barcode and label-making solutions.[1][2][3] Drawing from broad expertise in engineering, manufacturing, operations, quality assurance, human resources, sales, and marketing, the company positioned itself to offer unique perspectives on customers' barcode challenges.[1][3] Early focus centered on alleviating the operational burden of label-making, with an emphasis on superior service and value-driven products.[1] Over three decades, it has maintained steady growth, achieving $7 million in revenue by 2024 while basing operations at 11071 Deerfield Rd, Cincinnati.[2]
Specific founders are not detailed in available sources, but the company's longevity underscores its adaptation to industry needs in data capture and labeling.[1][2]
Barcode Technologies operates in the mature yet evolving automatic identification and data capture (AIDC) market, riding trends in inventory management, retail, manufacturing, and logistics where barcodes enable efficient tracking via unique numerical patterns.[1][7] Timing favors incumbents like BTS amid barcode tech's democratization—cheaper scanners, 2D/QR code expansions, and smart devices with cameras for ID verification and wireless ops—extending utility to small businesses beyond large enterprises.[7] Market forces include rising demands for speed in checkout, dynamic inventory, and sectors like grocery, hospitality, and cannabis, where barcodes cut errors and boost experiences.[7]
BTS influences the ecosystem by offloading labeling burdens for mid-market firms, supporting backbone tech that underpins supply chains and retail innovations like QR codes patented in the 1980s but now ubiquitous.[1][7]
Barcode Technologies is poised for steady growth in an AIDC sector integrating with IoT, AI-driven scanning, and RFID hybrids, potentially expanding via partnerships for advanced 2D/QR solutions.[3][5][7] Trends like portable smart scanners and data parsing will shape its path, favoring providers with strong service ecosystems amid e-commerce logistics booms.[7] Its influence may evolve toward consulting on hybrid tech stacks, solidifying its role as a reliable partner in efficient operations—echoing its 1993 promise of burden alleviation in a more automated world.[1]
Barcode has raised $4.0M in total across 1 funding round.
Barcode's investors include OurCrowd, Rose Tech Ventures, Chaim Meir Tessler, Esther Dyson.
