Baba

Based in Miami, Florida, Baba is a healthcare technology company that pairs older adults and their families with dedicated personal advocates to coordinate complex care and navigate medical bureaucracy. The platform utilizes licensed professionals, typically nurses and social workers, to manage critical administrative tasks such as writing insurance appeals, researching specialized physicians, securing medical equipment, and scheduling routine appointments. Operating primarily as a Medicare-covered service, the organization integrates proprietary artificial intelligence tools to facilitate regular check-ins, medication reminders, and ongoing patient monitoring alongside traditional home health agencies and nursing homes. The enterprise has already supported thousands of families across its network and recently emerged from stealth operations after securing $6.5 million in seed funding from institutional investors including General Catalyst, Genius Ventures, and Soma Capital. Baba was officially founded in 2025 by chief executive officer Connor Sweeney.