Avaline

Founded in 2020 by Cameron Diaz and Katherine Power, Avaline is a Los Angeles beverage enterprise that produces clean organic wines with minimal additives and transparent ingredient labeling. Led by CEO Jennifer Purcell, the brand targets health conscious consumers through direct to consumer digital sales channels, offering varieties including white, rosé, red, and sparkling wines. The business has expanded its market share within the organic wine sector, reaching an estimated 33 million dollar valuation after securing nine point five million dollars in Series A funding. Avaline recently recorded fifty point three percent sales growth, positioning the organization as the top wine brand on the 2025 Inc 5000 list of fastest growing private companies. The capitalization table features institutional venture capital firms Greycroft and Sonoma Brands, alongside notable individual investors such as Gwyneth Paltrow and Nicole Richie.