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§ Private Profile · Newark, NJ, USA
Advertising technology and data analytics company providing audience targeting for real estate ads, focused on home builders and developers.
Audience Town is a Newark, New Jersey-based advertising technology and data analytics company that provides audience targeting software specifically designed for the real estate industry. The business-to-business platform enables home builders, multifamily property developers, and real estate marketing agencies to identify and target potential home buyers and renters through digital advertising campaigns. The software utilizes site behavior metrics, Fair Housing Act-compliant demographics, and predictive consumer insights to create custom audience segments and power smart retargeting across the internet. Operating with an estimated workforce of 10 to 50 employees, the enterprise has raised approximately $8.3 million in total venture capital funding, including a $6.2 million Series A round backed by lead investor Wasabi Ventures, alongside Newark Venture Partners and RiverPark Ventures. Audience Town was founded in 2018 by Ed Carey, Anthony Iacovone, and John Cascarano.
Audience Town has raised $9.1M across 3 funding rounds.
Audience Town has raised $9.1M in total across 3 funding rounds.
Audience Town has raised $9.1M in total across 3 funding rounds.
Audience Town's investors include AperiamVentures, Scott Stettler, Curie.Bio, Math Capital, Operator Partners, Scot Wingo.
Audience Town has raised $9.1M across 3 funding rounds. Most recently, it raised $6.0M Seed in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2022 | $6M Seed | Aperiamventures, Scott Stettler | Curie.bio, Math Capital, Operator Partners, Scot Wingo | Announced |
| Feb 10, 2021 | $2.1M Seed | Scott Stettler | — | Announced |
| Oct 1, 2019 | $1M Seed | — | Aperiamventures, Curie.bio, Math Capital, Operator Partners, Scot Wingo | Announced |
Audience Town is a marketing analytics platform purpose-built for home builders in the real estate sector, providing consumer insights, automation, and performance tracking to connect marketing efforts to home sales.[1][2][3][5] It serves home builders and consumer brands by solving the challenge of engaging modern home movers with real-time data on buyer journeys, ROI attribution from first click to sale, and precise targeting powered by a proprietary consumer intelligence engine called Whengine.[2][3][6] The platform has achieved significant growth, onboarding over 20% of new home communities in the US and launching innovations like the first marketing analytics tool for home builders and a paid search analytics feature.[1][4]
Audience Town was founded in 2018 by Ed Carey, who serves as CEO, with headquarters initially in New York, NY, and later associated with Newark, New Jersey.[4][5] The idea emerged from recognizing that digital technologies have empowered consumers in most industries, but real estate lagged in engaging home buyers and sellers from prediction to sale; Carey aimed to modernize the sector beyond traditional methods like signs, using a superset of consumer and property data.[5] Early traction built on specializing in consumer intelligence for home journeys, with pivotal moments including the 2024 launch of its groundbreaking marketing analytics platform and partnerships like with CoreLogic for the Market Assessment Bundle, which provides real-time buyer profiles and property insights.[1][6]
Audience Town rides the trend toward consumer-centric real estate marketing amid a shifting homebuilding industry, where demand for new homes fuels optimism but requires data-driven strategies to cut through complexity.[3][5] Its timing aligns with post-pandemic changes in buyer behavior, enabling builders to leverage AI-powered insights and automation in a market frustrated by outdated census data and delayed property updates.[6] Favorable forces include rising digital transformation in proptech, partnerships like CoreLogic for fresh data, and a push for attribution in adtech, positioning Audience Town to influence the ecosystem by empowering 20%+ of US new home communities with tools that boost conversions and sales efficiency.[1][6]
Audience Town is poised to expand its dominance in home builder analytics, potentially deepening integrations with sales CRMs and AI for predictive buyer modeling as proptech matures.[3][6] Trends like real-time data demands and omnichannel marketing will shape its path, especially with ongoing housing shortages amplifying new-build needs. Its influence may evolve by setting standards for consumer intelligence in real estate, driving more builders toward precision marketing and solidifying its role as the go-to platform for turning insights into sales. This builds on its mission to modernize an industry ripe for disruption, starting from consumer control at the core.[5]