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§ Private Profile · London, UK
Audio technology and podcast publishing company. Solutions for creators, brands, advertisers, branded production, monetization.
Auddy is a London, England-based audio technology and podcast publishing company that provides end-to-end production, monetization, and distribution solutions for independent creators and corporate brands. The organization generates revenue through business-to-business production fees for branded audio content, software-as-a-service subscription fees for private enterprise podcasting tools used in internal corporate communications, and advertising revenue-sharing models across its public podcast network. In late 2022, the enterprise completed a £2.5 million investment round to scale operations, which was subsequently followed by its early 2023 strategic acquisition of the North American social media promotional software application Audiogram. The firm's client portfolio features prominent organizations such as Greenpeace, the National Trust, and the Science Museum, while its institutional financial backers include Pembroke VCT and Haatch Ventures. Auddy was officially founded in 2020 by current chief executive officer Andrew Garard.
Auddy has raised $3.9M across 2 funding rounds.
Auddy has raised $3.9M in total across 2 funding rounds.
Auddy has raised $3.9M across 2 funding rounds. Most recently, it raised $3.0M Seed in August 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2022 | $3M Seed | Simon Porter | 3SV Collective, ADA Ventures, David Namdar, Haatch, Robot Ventures, #secretfund, Tribe Capital, Brick Capital Ventures | Announced |
| Mar 1, 2021 | $920K Seed | — | 3SV Collective, ADA Ventures, David Namdar, Haatch, Robot Ventures, #secretfund, Tribe Capital | Announced |
Auddy is a British audio communications technology company specializing in secure private audio solutions for businesses, brands, and organizations through its SaaS platform, Campfire. Campfire enables the distribution of encrypted audio content—like investor updates, internal comms, and branded storytelling—with detailed analytics, compliance features, and access controls, supported by Auddy's end-to-end creative team including producers, strategists, and marketers.[1][2][3] It serves enterprises across North America, Europe (including DACH region), APAC, and the UK/EU, handling up to 200 million monthly audio impressions for clients such as LinkedIn, Shopify, Oracle, Vodafone, Warner Music Group, and the London Stock Exchange (LSEG).[2][3] Auddy solves the problem of low engagement in traditional comms by delivering measurable, on-the-go audio that cuts through inbox clutter, fostering trust, clarity, and audience resonance in investor relations, employee engagement, and marketing.[1][2][3]
Growth momentum includes key milestones like the 2021 acquisition of Radio Wolfgang for production enhancement and Haatch investment, followed by Campfire's 2022 launch, DACH expansion, and additional funding from Haatch, Pembroke VCT, and others; recent recognition as an LSEG trusted partner underscores its enterprise traction.[1][3]
Auddy was launched around 2021 by former executives from Netflix, Virgin, and Warner Music, bringing expertise in media, technology, and storytelling to address the need for audio as a trust-building communication tool beyond mere format.[1] The idea emerged from recognizing audio's potential in controlled, resonant messaging for stakeholders, evolving from general podcast publishing to enterprise-focused secure audio via Campfire.[1][4][5] Early traction came swiftly: in 2021, Auddy acquired Radio Wolfgang to strengthen production and secured investment from Haatch Ventures; by 2022, it launched Campfire, expanded into the DACH region, and raised further funding, setting the stage for global client wins like Prince Harry's Invictus Games Foundation and major corporates.[1][3]
Auddy rides the audio-first communication trend, capitalizing on podcasting's explosive growth and shift from text/email overload to engaging, mobile-friendly formats amid remote/hybrid work and investor demands for transparent storytelling.[1][2][3] Timing is ideal as enterprises seek compliant, data-driven tools post-pandemic, with audio impressions surging in UK/EU/US markets where Auddy leads; market forces like rising employee disengagement and the need for personalized stakeholder comms favor its model.[3] It influences the ecosystem by partnering with exchanges like LSEG, enabling listed companies to modernize IR/internal comms, while serving nonprofits (e.g., Greenpeace, Rockefeller Foundation) and brands expands audio's role in loyalty-building and impact-driven narratives.[3]
Auddy is poised for accelerated enterprise adoption, leveraging LSEG integration and global footprint to capture more IR/internal comms market share amid audio's mainstreaming in business tools. Trends like AI-enhanced personalization, deeper analytics, and multimodal comms (audio + video) will shape its path, potentially driving further acquisitions or expansions into emerging markets. Its influence may evolve from niche podcast enabler to standard infrastructure for secure audio storytelling, solidifying its edge in cutting through noise for brands and leaders.[1][2][3]
Auddy has raised $3.9M in total across 2 funding rounds.
Auddy's investors include Simon Porter, 3sv collective, Ada Ventures, David Namdar, Haatch, Robot Ventures, #SecretFund, Tribe Capital, Brick Capital Ventures.