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Asaya is a Bangalore, India-based direct-to-consumer beauty brand that develops luxury skincare products specifically formulated for melanin-rich complexions. The company offers a growing portfolio of 23 dermatologist-tested SKUs, including serums, moisturizers, and sunscreens designed to address the structural needs of Indian skin tones. Asaya distributes its physical beauty merchandise directly through its proprietary e-commerce website and major online retail platforms, including Nykaa, Amazon, Myntra, and Flipkart. The enterprise currently serves 20,000 active consumers, with strategic plans to reach 250,000 total users over the next twelve months. In July 2024, the business secured $1.5 million in seed funding from lead investors OTP Ventures, Huddle Ventures, and Eternal Capital to support product diversification and offline retail expansion. Asaya was officially founded in 2023 by former Paper Boat co-founder Neeraj Biyani, alongside Eeti Sharma and Mandeep Singh Bhatia.
Asaya has raised $4.6M across 2 funding rounds.
Asaya has raised $4.6M in total across 2 funding rounds.
Asaya has raised $4.6M across 2 funding rounds. Most recently, it raised $3.2M Pre-Series A in September 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 10, 2025 | $3.2M Seed Plus | RAO B. Telidevara, Robert Pancras, Abhishek Goenka | Kunal Bahl, Maninder G., Nidhish Mundra, Nitin Gupta, Pawan Gupta, Arjun Vaidya, Anisha Agarwal Saraf, Suyash Saraf, Sanil Sachar, OTP Ventures | Announced |
| Jun 22, 2024 | $1.4M Seed | Eternal Capital, Sanil Sachar, Suhail Sameer | — | Announced |
Asaya has raised $4.6M in total across 2 funding rounds.
Asaya's investors include Rao B. Telidevara, Robert Pancras, Abhishek Goenka, Kunal Bahl, Maninder G., Nidhish Mundra, Nitin Gupta, Pawan Gupta, Arjun Vaidya, Anisha Agarwal Saraf, Suyash Saraf, Sanil Sachar.
