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§ Private Profile · Paseo de los Tamarindos 100, Cuajimalpa de Morelos, Mexico City 05120, MX
Proptech and fintech company providing advance rent payments and financial solutions for landlords in Mexico's rental real estate market.
Arrenda is a financial technology and real estate company based in Mexico City, Mexico, that provides revenue-based financing solutions allowing landlords to receive advance payments on future rental income. Through its proprietary platform and flagship product Adelanta, the company utilizes financial factoring to issue property owners up to 12 months of lease payments upfront. The enterprise operates with a network of 9,000 real estate brokers and previously reported a headcount of 18 employees alongside a 900-person waitlist for its services. Arrenda secured $26.5 million in combined pre-seed equity and debt financing backed by institutional investors including Fasanara Capital, Lightspeed Venture Partners, and Fika Ventures. In February 2024, the business was acquired by the financial services firm Ziff to further scale its digital rent guarantee and payment collection infrastructure. Arrenda was founded in 2021 by Joe Merullo.
Arrenda has raised $28.5M across 2 funding rounds.
Arrenda has raised $28.5M in total across 2 funding rounds.
Arrenda has raised $28.5M across 2 funding rounds. Most recently, it raised $26.5M Debt / Pre-Seed in July 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 20, 2022 | $26.5M Debt Financing | Fasanara Capital | Kube Venture, Lightspeed Venture Partners, ODX, PRMM Inmobiliaria, Toehold Ventures, Wharton Fintech | Announced |
| Jul 1, 2022 | $2M Seed | — | 01 Advisors, Daffy, FirstMark Capital, Leawood Venture Capital, Magma Partners, Mucker Capital, OODA Ventures | Announced |
Arrenda is a Mexico City-based fintech and proptech company founded in 2022 that provides digital financial services to the Latin American real estate rental market, primarily through its flagship product Adelanta, a revenue-based financing tool allowing landlords to advance up to 12 months of future lease receivables in 24 hours or less.[1][2][3] It targets landlords facing liquidity and trust issues with tenants, such as fears of missed payments leading to high barriers like large security deposits or co-signers, by offering financing from $250 to $10,000 per month (average ~$12,000 over 10 months).[1][3] Backed by a $26.5 million pre-seed round in 2022 ($1.5M equity led by Fasanara Capital, plus $25M debt from investors like Kube Ventures and Lightspeed Scout Fund), Arrenda pivoted from an insurance model (as ViveFácil) to credit, grew to 18 employees, built a 900-person waitlist pre-revenue, and aimed for $1M ARR by late 2022 while expanding in Mexico's metro areas and into commercial real estate.[1][3]
Arrenda emerged from the ashes of ViveFácil, a 2021 Mexico-based startup offering tenant insurance akin to Jetty or Rhino, which failed amid market challenges, prompting a 2022 pivot to landlord credit under CEO Joe Merullo.[1][3][5] Merullo, who founded his first real estate business at age 19, brings deep proptech and real estate expertise, supported by a team of professionals in real estate, tech, and operations.[3] The idea crystallized around Mexico's rental pain points—landlords' rent payment fears creating tenant hurdles like multi-month deposits, promissory notes, and "avals" (property-owner co-signers)—leading to Adelanta, a factoring product advancing future rental income for quick liquidity.[1][3] Early traction included rapid hiring (two employees/month since February 2022), a pre-launch waitlist of 900, and plans for nationwide rollout via industry partnerships.[1]
(Note: Arrenda was acquired by Mexico's Ziff, a digital lending firm targeting SMEs, gaining control of Adelanta to enhance credit solutions—shifting it from independent startup to integrated platform.[5][7])
Arrenda rides the proptech-finance convergence in Latin America, where real estate liquidity crunches meet rising fintech adoption amid economic volatility, high inflation, and tenant-landlord mistrust in markets like Mexico.[1][2][3] Timing aligns with post-pandemic rental booms and SME credit gaps, where traditional banks lag; its 2022 launch tapped underserved landlords, influencing ecosystem trust by reducing entry barriers (e.g., via advanced rent without harsh tenant requirements).[3] By factoring future leases, it boosts cash flow for property owners, indirectly easing rental access and fueling proptech growth—exemplified by its quick $26.5M raise and Ziff acquisition, which amplifies SME lending scale in North America's fintech corridor.[1][5][7] This positions Arrenda as a liquidity enabler in a $100B+ LatAm real estate finance opportunity, driving efficiency in fragmented markets.
Post-acquisition by Ziff, Arrenda's Adelanta will likely supercharge SME credit in Mexico and beyond, integrating into broader digital lending for real estate while expanding commercially.[5][7] Trends like AI-driven risk assessment, LatAm digital banking surge, and proptech M&A will propel it, potentially hitting scale in warehouses/offices amid urbanization.[1] Its influence may evolve from niche landlord financier to regional proptech backbone, enhancing ecosystem liquidity—but success hinges on regulatory navigation and economic stability. From a scrappy pivot to acquisition play, Arrenda exemplifies fintech's power to unlock real estate value in emerging markets.[1][5]
Arrenda has raised $28.5M in total across 2 funding rounds.
Arrenda's investors include Fasanara Capital, Kube Venture, Lightspeed Venture Partners, ODX, PRMM Inmobiliaria, Toehold Ventures, Wharton Fintech, 01 Advisors, Daffy, FirstMark Capital, Leawood Venture Capital, Magma Partners.