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§ Private Profile · Palo Alto, CA, USA
Developed computer vision and machine learning software for film, television, and VFX, automating production and integrating real and virtual worlds.
Based in Palo Alto, California, Arraiy developed a computer vision and machine learning software platform designed to automate post-production visual effects for filmmakers, game designers, and television studios. The company provided artificial intelligence tools that streamlined complex processes like rotoscoping and tracking to efficiently integrate CGI with live broadcast and video footage. Prior to ceasing its independent operations, the enterprise secured approximately $13.9 million in total venture financing, highlighted by a $10 million Series A funding round in March 2018. This equity investment was co-led by prominent venture capital firms Lux Capital and SoftBank Ventures Asia. In August 2019, the spatial data and virtual tour company Matterport acquired the business to integrate its proprietary computer vision technology into its 3D spatial data capture platform. Arraiy was founded in 2016 by Ethan Rublee and Gary Bradski.
Arraiy has raised $14.0M across 2 funding rounds.
Arraiy has raised $14.0M in total across 2 funding rounds.
Arraiy has raised $14.0M across 2 funding rounds. Most recently, it raised $10.0M Series A in March 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2018 | $10M Series A | LUX Capital, Softbank Ventures Asia | ThirdLove, Threshold Ventures, Thomas Tull, Cherry Tree Investments, CRCM Ventures, Dentsu Ventures, IDG Capital | Announced |
| Jan 1, 2017 | $4M Seed | — | LUX Capital, ThirdLove, Threshold Ventures, Thomas Tull | Announced |
Arraiy was a Mountain View, California-based technology company founded in 2016 that developed AI-driven software leveraging machine learning, computer vision, virtual reality (VR), and imaging technologies.[1][2] It built tools to automate special effects processing in film and unlock advanced visual storytelling, primarily targeting the entertainment and real estate sectors by revolutionizing virtual capture and content creation.[1][3][4] Arraiy served filmmakers, Hollywood production teams, and real estate platforms like Matterport, solving problems in manual visual effects and high-fidelity 3D imaging through automation.[3][4] The company raised funding from investors including CRCM Ventures, Dentsu Ventures, IDG Capital, SoftBank, and Lux Capital, achieving early traction before its acquisition by Matterport in 2019, which integrated its tech into real estate computer vision platforms.[1][3]
Arraiy emerged in 2016 from Silicon Valley as a startup focused on pioneering computer vision applications beyond traditional uses.[1][2][4] Its founders tapped into the growing intersection of AI and media production, with the idea stemming from the need to automate labor-intensive special effects in film and expand into immersive virtual capture for movies.[3][4] Early momentum built through investor backing from prominent firms like SoftBank and Lux Capital, positioning it as a disruptor in Hollywood workflows.[1][4] A pivotal moment came in 2019 when Matterport, a leader in real estate imaging, acquired Arraiy to enhance its AI capabilities for 3D visual storytelling.[2][3]
Arraiy stood out in the AI and computer vision space through these key strengths:
Arraiy rode the early wave of AI democratization in creative industries, capitalizing on the 2010s boom in computer vision fueled by advances in machine learning frameworks and cheaper GPUs.[3][4] Its timing was ideal amid rising demand for immersive content in film and real estate, where manual 3D capture was costly and slow—market forces like VR/AR adoption and streaming media growth amplified this.[1][2] By automating visual effects and virtual production, Arraiy influenced the ecosystem, paving the way for tools now standard in Hollywood (e.g., virtual sets) and propelling Matterport's dominance in proptech imaging post-acquisition.[3][4]
Post-2019 acquisition, Arraiy's technology lives on within Matterport, likely enhancing AI features for 3D spatial data in real estate and expanding into metaverse applications.[2][3] Trends like generative AI for visuals and real-time rendering will shape its legacy, potentially evolving Matterport's offerings toward full virtual production pipelines. As AI integrates deeper into content creation, Arraiy's pioneering automation underscores how early movers like it unlock scalable visual storytelling, cementing its foundational impact from Silicon Valley origins to global tech influence.[1][4]
Arraiy has raised $14.0M in total across 2 funding rounds.
Arraiy's investors include Lux Capital, SoftBank Ventures Asia, ThirdLove, Threshold Ventures, Thomas Tull, Cherry Tree Investments, CRCM Ventures, Dentsu Ventures, IDG Capital.