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Arado is a B2B agricultural marketplace platform based in São Paulo, Brazil, that connects small and mid-sized farmers directly with food retailers and food service businesses. The company provides an end-to-end supply chain and logistics solution featuring prediction tools and inventory management systems to reduce intermediaries and minimize food waste. Operating across four major Brazilian markets that represent at least 30% of the country's population, the platform achieved 30x revenue growth during the 2022 fiscal year. Arado has secured $20.01 million in total funding, which includes a $12 million Series A round backed by Acre Venture Partners, Syngenta Group Ventures, Globo Ventures, Maya Capital, and Valor Capital Group. Originally launched as Clicampo, the enterprise was founded in 2021 by former Rappi executive Victor Bernardino alongside Bruno Mengatti, Yuri Janotti, and Luiza Batista.
Arado has raised $20.0M across 2 funding rounds.
Arado has raised $20.0M in total across 2 funding rounds.
Arado is a Brazil-based agtech company founded in 2021 that operates an online marketplace platform connecting small and medium-sized farmers directly with retailers and food service businesses, such as restaurants, to streamline fresh produce supply chains.[1][2][3] It solves inefficiencies in Brazil's fragmented agrifood sector by cutting out middlemen, enabling better pricing for farmers, reduced waste for buyers, and fresher produce for end consumers, while offering end-to-end tools like inventory management and demand prediction.[1][3][4] The platform serves major cities including Belo Horizonte, Rio de Janeiro, Campinas, and São Paulo, targeting at least 30% of Brazil's population; it achieved 30x revenue growth in 2022, secured a $7.5M seed round, and closed a $12M oversubscribed Series A in April 2023 led by Acre Venture Partners with participation from Syngenta Group Ventures, Globo Ventures, and others.[1][3]
Arado was founded in 2021 in Belo Horizonte, Brazil (with operations also noted in São Paulo), by Victor Bernardino, who serves as CEO and brings extensive experience in operations, strategy, and logistics from roles at Rappi, Natura, and ArcelorMittal, plus master's degrees in manufacturing and engineering management.[1][2] Originally launched as Clicampo, the idea emerged to address supply chain bottlenecks in Brazil's agrifood market, where small farmers struggle with commercialization and middlemen dominate, leaving producers underserved.[3][4] Early traction came quickly: the company generated revenue from launch, expanded to multiple cities, demonstrated value to farmers by capturing significant portions of their harvests, and grew revenue 30x in 2022, paving the way for its Series A funding.[1][3]
Arado stands out in Brazil's agtech space through technology-driven efficiencies and a farmer-first model:
(Note: Arados-tec.com appears unrelated, focusing on hardware/networks and flowers, with different leadership.[5])
Arado rides the wave of agtech innovation in emerging markets like Brazil, where fragmented, informal supply chains cause high waste, price asymmetries, and exclusion of small farmers from tech advancements.[1][4] Its timing aligns with rising demand for transparent, efficient agrifood systems amid urbanization (serving 30%+ of Brazil's population in key cities) and global pushes for sustainability, reducing middlemen to cut environmental impact and optimize pricing across the chain.[1][3] Market forces favoring Arado include Brazil's massive agribusiness sector, investor interest (e.g., partnerships like Ninjacart for tech sharing), and tech scalability via AI and data layers that create network effects in informal markets.[2][4] By unifying data and operations, Arado influences the ecosystem, empowering family farmers, small buyers, and consumers while setting a model for LatAm agtech expansion.[1][3]
Arado is poised to deepen market share in its core Brazilian cities using Series A funds for supply capacity, production centers, and tech enhancements like AI-driven tools, potentially expanding farmer networks and retailer contracts.[3][4] Trends like AI integration, sustainable supply chains, and global agri-commerce (e.g., Ninjacart ties) will shape its path, enabling cross-border scaling amid Brazil's ag dominance.[2][4] Its influence may evolve from niche marketplace to comprehensive ag platform, capturing margins in fulfillment while driving societal impact—tying back to its mission of efficient, inclusive produce marketplaces that benefit all stakeholders from field to table.[1]
Arado has raised $20.0M in total across 2 funding rounds.
Arado's investors include Acre Venture Partners, Addition, Craig Shapiro, FTW Ventures, Latitud, MAYA Capital, monashees, One Way Ventures, Picus Capital, Valor Capital Group, Globo Ventures, SP Ventures.
Arado has raised $20.0M across 2 funding rounds. Most recently, it raised $12.0M Series A in April 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2023 | $12M Series A | Acre Venture Partners | Addition, Craig Shapiro, FTW Ventures, Latitud, MAYA Capital, Monashees, ONE WAY Ventures, Picus Capital, Valor Capital Group, Globo Ventures, SP Ventures, Syngenta Group Ventures | Announced |
| Jun 1, 2022 | $8M Seed | MAYA Capital, Valor Capital Group | Acre Venture Partners, Across Capital Partners, Addition, Latitud, Monashees, Picus Capital, Marcelo Abritta, Marcelo Coelho Vasconcellos, Luis Cascao, Rafael Costa | Announced |
