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§ Private Profile · Champaign, IL, USA
B2B marketplace and SaaS platform for the automotive recycling and salvage industry, enabling efficient auto parts procurement.
Based in Champaign, Illinois, APFusion operates a B2B marketplace and SaaS procurement platform that connects automotive salvage yards with buyers to facilitate real-time inventory integration and automated purchase orders. The company generates revenue through software subscriptions and marketplace transaction fees by allowing auto recyclers and collision repair centers to directly source, buy, and sell aftermarket and original equipment manufacturer parts. Operating with a workforce of one to ten employees, APFusion manages a digital marketplace offering approximately 200,000 products, with over 3,500 new items added to the system on a weekly basis. The enterprise has secured up to $19 million in total funding across multiple rounds, backed by prominent venture capital firms including Left Lane Capital, Bedrock Capital, M25, and I2BF Global Ventures. APFusion was officially founded in 2019 by chief executive officer Alex Smith.
APFusion has raised $7.5M across 2 funding rounds.
APFusion has raised $7.5M in total across 2 funding rounds.
APFusion has raised $7.5M across 2 funding rounds. Most recently, it raised $7.0M Seed in July 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2022 | $7M Seed | Bedrock Capital, Left Lane Capital | Fluidtheory, M25, Motivate Ventures | Announced |
| Nov 1, 2021 | $500K Seed | — | Bedrock Capital, Fluidtheory, Left Lane Capital, M25, Motivate Ventures | Announced |
APFusion has raised $7.5M in total across 2 funding rounds.
APFusion's investors include Bedrock Capital, Left Lane Capital, FluidTheory, M25, Motivate Ventures.
APFusion is a B2B marketplace and SaaS platform revolutionizing the $350B+ U.S. automotive parts industry, primarily serving salvage yards by connecting them to vast inventories of aftermarket, CAPA-certified, and surplus parts.[1][2][3][4] It solves critical inefficiencies like 60%+ order fill failures due to manual phone-based sourcing, enabling yards to boost fill rates by over 30%, automate purchase orders in seconds (down 90% from 5-7 minutes), and access $20M+ in inventory directly in their yard management systems (YMS).[1][3][5] With 11-50 employees at seed stage, APFusion reports hyper-growth, including tripling year-to-date Gross Merchandise Value (GMV), and has raised $7M total funding from VCs like Left Lane Capital, Bedrock Capital, and M25.[2][5]
Founded in 2019 in Urbana/Champaign, IL, APFusion was started by CEO Alex Smith, whose family brings nearly 100 years of salvage yard operating experience, giving him deep insight into industry pain points like lost sales from inefficient part sourcing.[1][2] The idea emerged from observing how salvage yards still rely on phone calls for transactions in a massive B2B market, leading to billions in annual lost revenue; APFusion digitized this with a marketplace initially linking aftermarket providers to yards.[1][4][5] Early traction came from immediate fill-rate improvements and sales boosts via one-click inventory access, fueling hyper-growth and attracting top VC backing, culminating in a $6.5M Series Seed round in 2023 co-led by Left Lane and Bedrock.[2][5]
APFusion rides the digitization wave in antiquated industries, targeting auto salvage—a sector long underserved by software amid rising demand for used/OEM parts driven by supply chain disruptions, EV transitions, and cost-conscious repairs.[5] Timing is ideal as B2B marketplaces proliferate (e.g., like those for Plaid or Lyft), with salvage yards facing scalability limits from analog processes in a $350B+ market.[1][2] Market forces like inventory connectivity and YMS integrations favor it, positioning APFusion to modernize sourcing, cut waste, and influence ecosystem players by enabling yards to "say yes" more often, potentially reshaping B2B auto parts distribution.[3][5]
APFusion's momentum—tripled GMV, $7M funding, and SaaS expansion—positions it to dominate auto salvage digitization, with plans to grow engineering, enhance tools, and scale inventory.[5] Trends like AI-driven matching, broader aftermarket/OEM integrations, and recession-proof used parts demand will propel it, potentially evolving into a full-stack platform influencing salvage efficiency industry-wide. As the scrappiest startup in a ripe $350B market, APFusion exemplifies how domain expertise unlocks massive B2B potential.[1][2]