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Based in Tel Aviv, Israel, ansā develops and commercializes zero-emission countertop micro-roasters that enable autonomous, on-demand roasting of raw green coffee beans for commercial workplaces. Operating with fewer than 25 employees and generating under $5 million in annual revenue, the company utilizes a business-to-business model to provide its e23 roasting machines alongside recurring green coffee supply services. The enterprise has raised $9 million in total funding to support its North American expansion, securing capital from institutional investors including Jibe Ventures, Closed Loop Partners, New Climate Ventures, and Millennium Food-Tech. Following a 2021 corporate rebranding from Griin, the firm launched its flagship hardware in the United States and established commercial contracts with regional distributors across major metropolitan markets like New York and Los Angeles. ansā was founded in 2020 by Yuval Weisglass, Jonathan Scharf, and Matan Scharf.
ansā has raised $2.0M across 1 funding round.
ansā has raised $2.0M in total across 1 funding round.
ansā has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in February 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2020 | $2M Seed | — | C2 Investment, Fort Ross Ventures, INT3, ZAG Capital | Announced |
ansā is a coffee technology startup that builds the world's first on-demand, AI-powered countertop micro-roaster called Variety e23, designed primarily for workplaces like offices, hotels, and cafes.[2][1] It serves businesses and potentially consumers seeking fresh, specialty-grade coffee by delivering raw green 100% Arabica beans directly from farms in recyclable packaging, which users roast on-demand via the device and a companion app.[1][2][3] The system solves key problems in the traditional coffee industry—stale beans roasted months in advance, wasteful packaging like capsules, high emissions from centralized roasting, and lack of customization—by enabling hyper-local, zero-emission roasting that activates beans from core to shell using dielectric heating and AI for consistent results in minutes.[2][3][1] ansā demonstrates growth momentum through market entries in the US and Israel, pop-up demos in Manhattan, and a focus on expanding from offices to homes.[3][4]
ansā was founded in 2020 and is headquartered in Ramat Gan, Israel.[4][5] The idea emerged unexpectedly in Japan, where co-founders Yuval Weisglass (CEO) and Matan Scharf (CMO) met at a business conference unrelated to coffee; over cappuccinos at a café, they discussed opportunities in the coffee industry, inspiring the concept of fresh, on-demand roasting.[1] A third co-founder, Jonathan Scharf, is also noted for contributions to the company's sustainability vision.[3] Early traction built on pioneering single-dose, autonomous roasting technology, positioning ansā as a disruptor in specialty coffee with a "farm-to-cup" model that bypasses intermediaries.[1][2]
ansā rides the wave of sustainability-driven food tech innovation, capitalizing on rising demand for eco-friendly, traceable supply chains amid climate concerns and consumer preferences for fresh, ethical products.[1][3][2] Timing aligns with post-pandemic office returns boosting workplace amenities and growth in countertop appliances blending AI with consumer goods.[3] Market forces like volatile coffee prices, supply chain disruptions, and anti-waste regulations favor its direct-to-consumer model, which cuts intermediaries and energy use while enhancing regional value retention for growers.[3][1] By democratizing pro-level roasting, ansā influences the ecosystem toward hyper-local production, inspiring similar "farm-to-fork" tech in beverages and reducing the $500B coffee industry's environmental footprint.[1][3]
ansā is poised to scale from B2B office dominance to consumer homes, leveraging US/Israel traction and pop-ups for broader adoption.[3] Key trends like AI automation in kitchens, premium coffee subscriptions, and net-zero mandates will propel growth, potentially partnering with roasters or retailers for hybrid models. Its influence may evolve into a platform ecosystem, standardizing on-demand roasting and challenging incumbents like Nespresso. As the "answer" to stale, unsustainable coffee, ansā redefines freshness at scale.[1][2]
ansā has raised $2.0M in total across 1 funding round.
ansā's investors include C2 Investment, Fort Ross Ventures, INT3, Zag Capital.