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andMe, officially registered as Merhaki Foods and Nutrition, is a direct-to-consumer women's health and wellness brand based in Bengaluru, India, that develops plant-based nutritional beverages and dietary supplements. The company formulates specialized consumer packaged goods targeting specific female health conditions, including polycystic ovary syndrome, hormonal imbalances, urinary tract infections, and comprehensive prenatal and postnatal care. Operating through its proprietary e-commerce platform alongside traditional retail distribution channels, the enterprise currently generates under $5 million in annual revenue and maintains a lean workforce of fewer than 25 employees. After initially securing early-stage venture capital funding from the prominent investment firm Matrix Partners India, the brand was acquired for an undisclosed amount in November 2021 by the e-commerce roll-up company GlobalBees to further scale its digital distribution network. andMe was originally founded in 2017 by entrepreneur Ankur Goyal.
andMe has raised $1.1M across 3 funding rounds.
Key people at andMe.
andMe has raised $1.1M in total across 3 funding rounds.
andMe has raised $1.1M across 3 funding rounds. Most recently, it raised $800K Seed in June 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2021 | $800K Seed | — | Concept Ventures, Haatch | Announced |
| Jan 1, 2020 | $160K Seed | — | Concept Ventures, Hande Enes, Milena Djuricic, Omer Erkmen | Announced |
| Jun 1, 2019 | $170K Seed | — | — | Announced |
andMe has raised $1.1M in total across 3 funding rounds.
andMe's investors include Concept Ventures, Haatch, Hande Enes, Milena Djuricic, omer erkmen.
Key people at andMe.
andMe is an Indian technology-enabled wellness company specializing in women's health, offering natural supplements and bioactive beverages tailored to hormonal balance, vaginal health, hair, skin, and pre/post-pregnancy care.[2][3][5] Headquartered in Bengaluru, it blends ancient Ayurveda with modern science to empower busy women through convenient, premium nutrition products, operating in the grocery retail space with under 25 employees and revenue below $5 million.[2][5] The brand targets women's unique nutritional needs, positioning itself as a trusted lifestyle nutrition player in India's growing wellness market.[2][3]
andMe emerged as India's pioneering wellness brand focused exclusively on women's health, with roots in Bengaluru, Karnataka.[2][5] While specific founding year and founders are not detailed in available sources, the company quickly established itself by creating bioactive beverages and supplements that integrate Ayurveda with contemporary science, addressing gaps in women's nutrition like hormonal and reproductive wellness.[3][5] Early traction likely stemmed from recognizing the demand for natural, targeted solutions amid rising health awareness among Indian women, evolving into a direct-to-consumer model via its website (www.andme.in).[2]
andMe rides the wave of personalized women's health tech in India, where digital platforms enable direct access to niche nutrition amid booming e-commerce and wellness trends post-pandemic.[2][5] Timing aligns with rising female health awareness, urbanization, and demand for Ayurveda-infused products—market forces like India's $10B+ nutraceutical sector growth favor scalable, tech-driven D2C brands.[5] It influences the ecosystem by pioneering women-exclusive wellness, inspiring similar startups and normalizing tech-enabled supplements that bridge traditional remedies with data-informed personalization.
andMe is poised to scale in India's exploding D2C wellness market, potentially expanding product lines into personalized tech integrations like app-based tracking for hormonal cycles. Trends like AI-driven nutrition and global Ayurveda exports will shape its path, amplifying influence among women-led health innovations. As it grows from its Bengaluru base, expect partnerships or funding to fuel national dominance, solidifying its role as a tech-savvy pioneer in female empowerment through wellness.[2][5]
