Ampersan

Ampersand offers a developer platform for B2B SaaS companies to build native product integrations. It facilitates bi-directional, configurable connections with client CRMs, ERPs, and other applications. The platform simplifies integration via streamlined authentication, API tools, and scalable data operations, enabling teams to deploy reliable connectivity.

Co-founded by Lauren Long (CTO) and Ayan Barua (CEO), Ampersand addresses a pain point for B2B developers. Long, a former Google developer tools leader, and Barua, an experienced founder and engineering leader, recognized the burden of building user-facing integrations, prompting this specialized platform.

Ampersand targets product engineering teams in B2B SaaS firms needing enterprise-grade data connectivity. By integrating into customer workflows, the platform helps deliver impactful software experiences. Its vision is to be the foundational infrastructure for the integrated B2B software ecosystem, freeing developers for innovation.