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Amicci is a B2B technology company based in São Paulo, Brazil, that provides a SaaS platform for retail chains to develop, launch, and manage their private label product lines. The enterprise software connects supermarkets, pharmacies, and pet shops directly with consumer packaged goods manufacturers to streamline sourcing, product development, and complex supply chain processes. Operating through a dual subscription and marketplace model, the infrastructure facilitates efficient procurement by linking retail clients to an active network of thousands of certified suppliers. The company generates revenue through platform access fees and services designed to accelerate the time to market for new retail inventory. The organization secured R$ 38 million in Series A funding backed by institutional investors including Astella Investimentos, Norte Ventures, and Endeavor Catalyst. Amicci was established in 2017 by founders Antônio Neto and Johnny Reitzfeld.
Amicci has raised $8.0M across 1 funding round.
Amicci has raised $8.0M in total across 1 funding round.
Amicci has raised $8.0M across 1 funding round. Most recently, it raised $8.0M Series A in September 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2022 | $8M Series A | — | Astella, Dalus Capital, FJ Labs, Igah Ventures, Lupa Capital, Valor Capital Group | Announced |
Amicci is a São Paulo-based technology platform that operates as the largest ecosystem in Latin America for developing exclusive and customized products, connecting brands and global suppliers through an internet marketplace.[1][2] It serves retail and industry by providing private label solutions, leveraging cutting-edge technology, data intelligence, AI, and marketplace features to enhance transparency, efficiency in production chains, and consumer pricing while empowering brands.[1][2][3][4] With around 200-260 employees, $6.2 million in annual revenue, and $7.7 million in total funding from one round, Amicci drives growth by revolutionizing traditional markets with customized solutions for better sales, profits, and consumer loyalty.[1][2][3]
Founded in 2015 and headquartered at Av. Paulista 2064 in São Paulo, Brazil, Amicci emerged to disrupt the private label and retail sectors with a tech-enabled ecosystem.[1][3] Key leadership includes a Founder & Chief Executive Officer, Chief Operating Officer & Partner, and Chief Financial Officer, though specific names are not detailed in available data.[3] The company quickly scaled to 201-500 employees, securing $7.7 million in funding, and positioned itself as a pioneer by combining technology with operational excellence to connect brands and suppliers globally.[1][2][3]
Amicci rides the wave of digital transformation in Latin America's retail and consumer goods sectors, where marketplaces and AI are streamlining supply chains amid rising e-commerce demand.[1][2] Its 2015 founding timed perfectly with regional growth in private label products, addressing inefficiencies in traditional manufacturing through tech-enabled transparency and global supplier networks.[1][3][4] Market forces like increasing consumer focus on affordability and sustainability favor Amicci, as it empowers brands in a fragmented ecosystem while influencing adoption of data-driven customization across Brazil and beyond.[2]
Amicci is poised for expansion by deepening AI integrations and marketplace scale, potentially capturing more Latin American private label market share amid e-commerce booms.[2][3] Trends like supply chain digitization and sustainable retail will shape its path, with funding enabling product launches and international supplier growth.[3] Its influence may evolve from regional disruptor to global player, further revolutionizing traditional markets as it builds on its ecosystem strength.[1][2] This positions Amicci as a key innovator in tech-enabled retail transformation.
Amicci has raised $8.0M in total across 1 funding round.
Amicci's investors include Astella, Dalus Capital, FJ Labs, Igah Ventures, Lupa Capital, Valor Capital Group.
