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§ Private Profile · Glendale, CA, USA
Plant-based food CPG company developing frozen meals and meat alternatives for consumers, focused on mimicking traditional animal products.
Based in Glendale, California, Alpha Foods develops and manufactures plant-based frozen convenience meals and meat alternatives designed to replicate traditional animal products. The company produces a diverse portfolio of over 25 vegan items, including meatless burritos, chicken-style nuggets, and breakfast sandwiches. These consumer packaged goods are distributed across more than 100,000 retail points globally, reaching shoppers through major grocery chains and food service partners like Walmart, Kroger, and KFC. Prior to its September 2023 acquisition by the plant-based food company LIVEKINDLY Collective, the enterprise raised over $35 million in venture capital funding from institutional investors to expand its international market presence. To further enhance its product lines, the firm also established joint development partnerships with precision-fermentation suppliers to incorporate animal-free ingredients. Alpha Foods was founded in 2015 by Cole Orobetz and Loren Wallis.
Alpha Foods has raised $35.0M across 2 funding rounds.
Alpha Foods has raised $35.0M in total across 2 funding rounds.
Alpha Foods has raised $35.0M across 2 funding rounds. Most recently, it raised $28.0M Series A in February 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Feb 1, 2020 | $28M Series A | AF Ventures | Blue Horizon, Green Monday Ventures, NEW Crop Capital | Announced |
| Mar 1, 2019 | $7M Seed | AF Ventures, DAN Altschuler | — | Announced |
Alpha Foods has raised $35.0M in total across 2 funding rounds.
Alpha Foods's investors include AF Ventures, Blue Horizon, Green Monday Ventures, New Crop Capital, Dan Altschuler.
Alpha Foods is a plant-based food company founded in 2015, specializing in convenient, protein-packed frozen products like burritos, nuggets, Chik’n Strips, sandwiches, and wraps that mimic animal-based favorites in taste and texture.[1][2][3] It serves retail, food service, and educational sectors, targeting consumers seeking accessible meatless options for health, animal welfare, and environmental benefits, with a focus on non-GMO, nutritious meals that fit everyday lifestyles.[2][3][4] The company solves the problem of unappealing plant-based alternatives by using innovations like high-moisture extrusion (HME) technology for superior texture and nutrition (e.g., 18g protein, low carbs in Chik’n Strips), while driving growth through partnerships (e.g., JUST Egg, EVERY Company) and a 2023 acquisition by LIVEKINDLY Collective, which enhances R&D and supply chain efficiencies amid a recalibrating plant-based market.[1][2][5]
Alpha Foods was founded in 2015 in Glendale, California (headquartered at 529 Hahn Ave Ste 100), initially as Seattle Food Tech, with the vision of using food to positively impact health, animal welfare, and the planet's food system.[1][2][3][4] The idea emerged to create crave-worthy, convenient plant-based frozen foods—starting with pioneering nationwide burritos—that serve as an easy entry point for anyone on a plant-based journey, without rigid labels.[2] Early traction came from expanding into breakfast items and snacks, pivotal moments include adopting HME technology for authentic chicken-like products and the July 2023 acquisition by LIVEKINDLY, providing global resources for innovation.[1][4][5] Led by CEO Cole Orobetz, the company has raised $40.35M and employs 11-50 people, evolving from a disruptor to a leader in category reinvigoration.[1][3][6]
Alpha Foods rides the plant-based food trend, leveraging food tech like HME and precision fermentation (via EVERY Co.) to address hype-cycle recalibration in a "tumultuous" market, where growth outpaces total frozen food despite 2023 slowdowns.[2][5] Timing aligns with consumer demand for nutritious, affordable alternatives amid R&D surges in plant proteins, positioning it against competitors like Abbot's Butcher and No Evil Foods.[4][5] Market forces favoring it include global synergies from LIVEKINDLY (e.g., supply chain optimization, marketing reinvestment) and partnerships driving innovation in taste/texture, influencing the ecosystem by sparking industry refresh and paving profitability paths for survivors.[1][5]
Alpha Foods is primed for expansion through LIVEKINDLY-backed R&D, focusing on breakthrough products, profitability via efficiencies, and marketing to fuel a "flywheel" of growth in plant-based frozen foods.[5] Trends like advanced extrusion, global supply chains, and casual adoption will shape its path, potentially evolving its influence via new formats/flavors and ecosystem leadership in sustainable proteins. This builds on its disruptive roots, solidifying craveable options that bridge plant-based accessibility for mass markets.[1][2][5]