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§ Private Profile · San Mateo, CA, USA
An API-first brokerage platform enabling developers and businesses to integrate stock and crypto trading services into their apps.
Alpaca has raised $337.9M across 12 funding rounds.
Key people at Alpaca.
Alpaca was founded in 2015 by Yoshi Yokokawa (Co-founder & CEO) and Hitoshi Harada (Founder/CTO).
Alpaca has raised $337.9M in total across 12 funding rounds.
Based in San Mateo, California, Alpaca is an API-first stock and cryptocurrency brokerage platform that enables developers and businesses to embed investing features directly into their own applications. The company provides the underlying infrastructure for algorithmic trading and Brokerage-as-a-Service, generating its revenue through payment for order flow, margin lending, and software platform fees. Operating globally, the platform currently powers more than nine million end-user accounts through over 300 business partners across 45 different countries. At its peak, the financial infrastructure processed approximately $2 billion in monthly trading volume for its users. Supported by a workforce of 150 employees, the enterprise has secured over $120 million in total venture funding from prominent institutional investors including Y Combinator, Spark Capital, Tribe Capital, and SBI Group. Alpaca was officially founded in 2015 by Yoshi Yokokawa and Hitoshi Harada.
Key people at Alpaca.
Alpaca is an API-first stock and crypto brokerage platform that enables developers and businesses to embed trading and investing capabilities directly into their applications. It offers a modern, event-driven Broker API that supports fractional US stocks, options, fixed income, and cryptocurrency trading, targeting a broad range of users from novice investors to professional algorithmic traders. Alpaca’s platform facilitates seamless account opening, funding, and trading with global reach, supporting multiple currencies and local payment rails, making investing accessible worldwide[1][4].
For an investment firm perspective, Alpaca’s mission centers on democratizing financial services globally by providing flexible, cost-effective, and developer-friendly brokerage infrastructure. Its investment philosophy emphasizes technology-first innovation, enabling rapid product iteration and integration through APIs. Key sectors include fintech, brokerage technology, and digital asset trading. Alpaca significantly impacts the startup ecosystem by empowering fintech startups and enterprises to launch trading products without building complex backend infrastructure, accelerating innovation in retail investing and algorithmic trading[5].
Alpaca was founded by a team of fintech and technology veterans who recognized the need for a modern, API-driven brokerage infrastructure that could serve developers and businesses rather than just end retail customers. The idea emerged from the founders’ experience with algorithmic trading and the challenges of integrating brokerage services into apps. Early traction came from gaining developer adoption and building a self-clearing broker-dealer platform that supports fractional trading and crypto, positioning Alpaca as a turnkey solution for fintech companies and institutional partners[5].
Alpaca rides the wave of API-driven fintech innovation and the growing demand for embedded finance solutions. The timing is critical as retail investing surges globally, and developers seek turnkey brokerage infrastructure to build trading apps, robo-advisors, and crypto platforms without heavy regulatory or technical burdens. Market forces such as fractional investing, crypto adoption, and demand for real-time data favor Alpaca’s model. By enabling startups and enterprises to quickly launch brokerage services, Alpaca influences the broader ecosystem by lowering barriers to entry and fostering a more open, programmable financial services environment[1][5].
Looking ahead, Alpaca is poised to expand its global footprint and asset coverage, potentially adding more international markets and asset classes. Trends like decentralized finance (DeFi), AI-driven trading, and increased regulatory clarity around crypto will shape its evolution. Alpaca’s influence may grow as it becomes a foundational infrastructure provider for the next generation of fintech platforms, driving innovation in how people invest and trade worldwide. Its mission to open financial services to everyone aligns with broader democratization trends in finance, suggesting sustained relevance and growth[5].
In summary, Alpaca’s API-first brokerage platform is a transformative enabler in fintech, combining technology, accessibility, and global reach to redefine how trading services are built and delivered.
Alpaca was founded in 2015 by Yoshi Yokokawa (Co-founder & CEO) and Hitoshi Harada (Founder/CTO).
Alpaca has raised $337.9M in total across 12 funding rounds.
Alpaca's investors include Chris Olsen, Vlad Yatsenko, Altered Capital, Bank Muscat, Citadel Securities, Derayah Ventures, Diagram Ventures, DRW Venture Capital, Endeavor, Sebastian Siemiatkowski, Horizons Ventures, Kraken.
Alpaca has raised $337.9M across 12 funding rounds. Most recently, it raised $1.1M Seed in February 2026.
