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§ Private Profile · New York City, NY, USA
AI software company generating scalable on-model fashion images for apparel brands and online retailers, focused on virtual modeling.
Allure Systems has raised $3.1M across 2 funding rounds.
Key people at Allure Systems.
Allure Systems was founded in 2017 by Jeremy CHAMOUX (Founder) and Gabrielle CHOU (Founder).
Allure Systems has raised $3.1M in total across 2 funding rounds.
Based in New York City, New York, Allure Systems is a B2B enterprise software company that utilizes artificial intelligence and computer vision to generate realistic, on-model fashion images for eCommerce retailers. The platform allows apparel brands to photograph clothing on mannequins and digitally map the garments onto diverse virtual models, reducing the need for expensive and time-consuming traditional photoshoots. Prior to its acquisition, the company participated in the Winter 2019 batch of Y Combinator and raised approximately $3 million in seed funding. Operating with a team of 18 employees, the startup provided scalable image generation services to major online clothing retail brands before being acquired by global luxury fashion platform Farfetch (NASDAQ: FTCH) in December 2021 to streamline internal product digitization processes. Allure Systems was founded in 2017 by Gabrielle Chou, Jeremy Lardeau, and Jeremy Chamoux.
Key people at Allure Systems.
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Allure Systems is a generative AI company focused on transforming how fashion brands produce visual content for eCommerce and social media. The company’s core product enables brands to generate photorealistic images of apparel on virtual models—without the need for physical photoshoots, models, or photographers. This solution is designed for fashion retailers, eCommerce platforms, and media companies seeking to scale their visual content production while maintaining brand consistency and creative control.
Allure Systems addresses a major pain point in the fashion industry: the high cost and slow turnaround of traditional product photography, which costs the sector an estimated $8 billion annually. By automating image creation, Allure helps brands accelerate time-to-market, reduce production costs, and rapidly test new products or styles. The company has gained traction with leading fashion retailers and has been recognized for its innovation, including being acquired by Farfetch in 2024—a move that signals both validation and momentum in the AI-driven fashion tech space.
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Founded in 2017, Allure Systems emerged from the intersection of fashion, technology, and entrepreneurship. The company was co-founded by Gabrielle Chou, a serial entrepreneur with experience in China and Europe, and a background in scaling tech ventures. The idea was born from observing the inefficiencies and bottlenecks in fashion photography: brands struggled to keep up with demand for new visuals, especially as online shopping grew and consumer expectations for diverse, inclusive imagery rose.
Early traction came from partnerships with fashion retailers eager to streamline their content pipelines. Allure’s breakthrough was its ability to virtualize models—allowing brands to generate images of their products on models of any size, shape, or ethnicity, all while preserving brand DNA. The company’s participation in Y Combinator’s Winter 2019 cohort provided critical early-stage support and exposure, helping Allure scale its technology and attract investors like Farfetch, Fresh Ventures, and Plug and Play.
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Allure Systems is riding the wave of generative AI and digital transformation in fashion. The timing is critical: as consumers demand more personalized, diverse, and sustainable shopping experiences, brands are under pressure to innovate. Allure’s technology aligns with several key trends:
Allure is part of a growing ecosystem of AI-driven fashion tech companies—including Lalaland, Zeekit, and Presize.ai—that are reshaping how fashion is produced, marketed, and consumed. Their influence extends beyond efficiency gains, pushing the industry toward more sustainable, inclusive, and agile practices.
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Allure Systems is poised to play a pivotal role in the future of fashion eCommerce. As generative AI continues to mature, the demand for scalable, inclusive, and sustainable visual content will only grow. The company’s acquisition by Farfetch signals strong industry validation and opens doors to global expansion and deeper integration with luxury retail platforms.
Looking ahead, Allure is likely to expand its capabilities—potentially into video, augmented reality, and real-time customization—while continuing to push the boundaries of what’s possible with AI in fashion. The company’s influence will extend beyond visual content, shaping how brands connect with consumers, test new products, and respond to market trends.
Allure Systems exemplifies how AI is not just automating tasks, but reimagining the creative process in fashion. As the industry evolves, companies like Allure will be at the forefront, turning the vision of on-demand, inclusive, and sustainable fashion into reality.
Allure Systems has raised $3.1M across 2 funding rounds. Most recently, it raised $150K Seed in March 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2019 | $150K Seed | — | Altair Capital Management, CP Ventures, Alan Cohen, Matt Ocko, Forerunner Ventures, Locus Ventures, Oyster Ventures, Wildcat Ventures, Andrew Nutter, Clark Landry, Luca Ascani, Sahin Boydas, SAM Hickmann | Announced |
| Sep 1, 2017 | $3M Seed | — | Caphorn | Announced |
Allure Systems was founded in 2017 by Jeremy CHAMOUX (Founder) and Gabrielle CHOU (Founder).
Allure Systems has raised $3.1M in total across 2 funding rounds.
Allure Systems's investors include Altair Capital Management, CP Ventures, Alan Cohen, Matt Ocko, Forerunner Ventures, Locus Ventures, Oyster Ventures, Wildcat Ventures, Andrew Nutter, Clark Landry, Luca Ascani, Sahin Boydas.
