Loading organizations...
AllHome is a comprehensive home improvement retailer that provides furniture, hardware, appliances, and construction materials from its headquarters in Las Piñas City, Philippines. Operating as a subsidiary of AllValue Holdings Corporation, the enterprise serves homeowners, interior designers, architects, and contractors through a nationwide network of physical stores and an e-commerce platform. The retail company maintains a workforce of 345 employees across more than 50 store locations, generating over twelve billion Philippine pesos in net revenues during the 2023 fiscal year. Currently listed on the Philippine Stock Exchange under the ticker HOME, the retailer successfully raised nearly fifteen billion pesos during its initial public offering in October 2019. Founded in 2013 by Chairman Manuel Villar, the organization is also led by Vice Chairman Camille Villar and President Benjamarie Therese Serrano as it expands premium product offerings.
AllHome has raised $20.0M across 1 funding round.
AllHome has raised $20.0M in total across 1 funding round.
AllHome has raised $20.0M in total across 1 funding round.
AllHome's investors include B Capital Group, Greycroft, Ignition Partners, Meritech Capital Partners.
AllHome has raised $20.0M across 1 funding round. Most recently, it raised $20.0M Seed in June 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2025 | $20M Seed | — | B Capital Group, Greycroft, Ignition Partners, Meritech Capital Partners | Announced |
AllHome is a leading Philippine home improvement retailer operating as a one-stop shop for construction materials, furniture, appliances, hardware, tiles, sanitary wares, homewares, linens, and related products.[1][2] It serves contractors, architects, interior designers, and homeowners, solving the challenge of fragmented home-building supply chains by offering value-for-money products, convenience, in-house expert consultations, and excellent customer service under one roof.[1][2] As an affiliate of Vista Land, the Philippines' largest homebuilder, AllHome has expanded steadily since its 2013 launch, achieving public listing via IPO in 2019 with a current market cap of around 0.40B PHP and total assets of P26.9 billion as of September 2023; it reported operational optimizations and optimism for holiday-driven growth in soft categories amid post-pandemic recovery.[2]
AllHome launched its first store in Pampanga in 2013 as an affiliate of Vista Land, which has built trust among Filipinos for nearly 40 years as the country's largest homebuilder.[1] This positioned AllHome as a natural companion for home construction and furnishing needs, evolving from a single outlet into a nationwide chain pioneering the one-stop home center model in the Philippines.[1][2] Key leadership includes President and CEO Benjamarie Therese Serrano, who has driven recent initiatives like operational optimizations in stores, energy, manpower, and warehousing, alongside digital adaptations for online and in-store e-commerce during the pandemic.[2][3]
AllHome rides the digital transformation wave in the Philippine home improvement sector, adopting online shopping, e-commerce integration, and operational tech for inventory and customer engagement amid post-pandemic shifts.[2][3] Timing aligns with eased travel restrictions boosting OFW remittances and holiday spending on home upgrades, while market forces like rising homeownership demands from Vista Land's ecosystem favor its expansion.[1][2] It influences the ecosystem by setting standards for hybrid retail—blending physical "builder's havens" with digital access—pressuring competitors and elevating convenience in a fragmented market.[2][3]
AllHome is poised for sustained growth through store expansions, digital enhancements, and hard-category market share gains, leveraging holiday upticks and operational efficiencies.[2] Trends like sustained OFW-driven demand, e-commerce maturation, and Philippines' housing boom will shape its path, potentially evolving its influence via deeper tech integrations like AI-driven personalization or logistics. As Vista Land's retail arm, it remains a staple for Filipino homebuilding, steadily furnishing households nationwide.[1][2]
