Aliada

Aliada is a Mexico City-based online marketplace that connects background-checked cleaning professionals with residential and commercial clients across the local region. Operating on a commission-based business model, the platform generates revenue by taking a percentage fee from each completed booking and successfully scaled to facilitate 50,000 monthly services by late 2017. The company raised approximately $2.8 million in total disclosed venture funding, including an $800,000 seed round backed by prominent investors such as DILA Capital, Capital Invent, Variv Capital, and Richard Branson. After initially processing 7,500 early bookings for 1,000 customers and eventually growing its network to over 1,000 registered independent domestic workers, the business was acquired by competitor Homely in November 2021, integrating nearly 200 active cleaners into their newly expanded platform. Aliada was founded in 2014 by Rodolfo Corcuera and Ana Isabel Orvañanos.