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§ Private Profile · 1640 Boro Pl Fl 4, McLean, Virginia, 22102, United States
B2B public relations and marketing agency providing communication services for technology, healthcare, and professional services companies.
Affect is a business-to-business public relations and marketing agency based in New York City that provides strategic communication services to organizations operating across the technology, healthcare, and professional services sectors. The firm focuses on developing corporate communications, media relations, and digital marketing campaigns designed to support brand visibility and business development objectives for its enterprise clients. While specific financial metrics regarding annual revenue, total funding raised, or current employee headcount are not publicly disclosed, the agency operates primarily within the North American commercial market. Rather than developing proprietary software or hardware products, the organization functions as a specialized service provider assisting established technology vendors, medical institutions, and corporate consulting firms with their external messaging and media strategy. Affect was originally established as an independent communications consultancy and was formally founded in 2002 by Sandra Fathi.
Affect has raised $49.0M across 4 funding rounds.
Affect has raised $49.0M in total across 4 funding rounds.
Affect has raised $49.0M across 4 funding rounds. Most recently, it raised $26.0M Series B in September 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2025 | $26M Series B | — | Stuart Peterson, City Light Capital | Announced |
| Jul 1, 2023 | $16M Series A | — | Austin Walne, ARTIS Ventures, Tencent Holdings | Announced |
| Jul 1, 2021 | $6M Seed | — | Stuart Peterson, City Light Capital | Announced |
| Apr 21, 2021 | $1M Seed | AlleyCorp | — | Announced |
Affect has raised $49.0M in total across 4 funding rounds.
Affect's investors include Stuart Peterson, City Light Capital, Austin Walne, Artis Ventures (AV), Tencent Holdings, AlleyCorp.
impact.com is a technology company that provides an AI-powered, unified platform for managing partnerships, including affiliates, influencers, creators, customer referrals, and communities. It serves brands, publishers, and global partners by streamlining discovery, recruitment, engagement, and performance tracking, leveraging over $100B in partnership data to drive revenue through actual conversions, lifetime value, and ROI rather than just clicks.[1]
The platform solves key challenges in partnership management, such as identifying high-performing partners, automating workflows, and scaling successful relationships across industries. It offers vetted marketplaces, proactive messaging, visualized reporting, and consistent tracking in one dashboard, enabling brands to engage customers at every buyer journey stage and optimize budgets efficiently.[1]
Specific details on impact.com's founding year, founders, or early traction are not available in current sources. The company has evolved into a leader in partnership automation, now emphasizing an "AI-native" platform that integrates advanced discovery tools and performance analytics, positioning it as a comprehensive solution for modern commerce amid rising AI adoption.[1]
impact.com rides the wave of AI-native platforms transforming commerce and partnerships, aligning with trends like agentic AI for autonomous workflows and enhanced customer engagement via data analytics.[1][2][3] Its timing is ideal as businesses shift from AI experimentation to impact, using platforms like this for real revenue optimization amid growing e-commerce and personalized marketing demands.[5][4]
Market forces favoring it include the need for efficient partner ecosystems in a post-cookie world, where AI uncovers influential partners (e.g., those affecting LLM recommendations) and scales hybrid commerce. It influences the ecosystem by powering global brands' partnerships, boosting conversions, and setting standards for AI-driven B2B tools that enhance productivity and decision-making.[1][7]
impact.com is poised to expand as agentic AI and embodied intelligence trends mature, potentially integrating more autonomous partner management and predictive scaling.[2][5] Rising adoption of AI for customer experience and analytics will shape its growth, with opportunities in emerging areas like spatial computing for immersive partnerships.[4]
Its influence may evolve toward dominating unified commerce platforms, tying back to its core strength: turning partnership data into performance at scale, as brands demand ROI-focused tools in an accelerating tech landscape.[1]