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Based in Vienna, Austria, Adverity provides a business-to-business software-as-a-service data platform that automates the connectivity, transformation, and governance of marketing, sales, and e-commerce data. The enterprise software utilizes artificial intelligence to consolidate information from hundreds of disparate sources into centralized analytics dashboards, allowing marketing departments and global agencies to track campaign performance, identify anomalies, and optimize advertising spending. Operating through a yearly subscription model, the company employs over 200 people globally across offices in international cities including London and New York, and has raised more than $165 million in total venture capital funding. Adverity is backed by institutional investors including SoftBank Vision Fund 2 and Sapphire Ventures, while its enterprise customer base features multinational brands such as IKEA, Red Bull, and Unilever. The software organization was founded in 2015 by Alexander Igelsböck, Martin Brunthaler, and Andreas Glänzer.
Adverity has raised $166.0M across 4 funding rounds.
Adverity has raised $166.0M in total across 4 funding rounds.
Adverity has raised $166.0M across 4 funding rounds. Most recently, it raised $120.0M Series D in August 2021.
Adverity is a SaaS technology company that provides a fully-integrated data platform for marketing and e-commerce teams, specializing in data connectivity, transformation, governance, and AI-powered analytics.[1][2][4][7] It builds an ETL (extract, transform, load) platform with over 600 pre-built connectors to pull data from marketing tools, CRMs, ad platforms, and more, enabling users to unify data into warehouses or BI tools for reporting and decision-making.[2][6][7] Serving advertisers, marketing agencies, and large enterprises like IKEA, Red Bull, Unilever, and GroupM, Adverity solves the problem of siloed, complex data by automating integration and analysis, reducing manual work by up to 90% and empowering non-technical users to derive actionable insights.[1][2][5][7] The platform's growth is evident in its expansion from Vienna-based founding to a global team, recent AI innovations like Adverity Intelligence and Data Conversations, and backing from investors like Speedinvest.[1][2][5]
Adverity was founded in Vienna in 2015 as a SaaS company focused on marketing intelligence.[1] While specific founders are not detailed in available sources, the company quickly gained traction by serving leading brands and agencies such as IKEA, Red Bull, GroupM, Unilever, Omnicom, Barilla, JD Sports, and Forbes, establishing itself in the Greater Vienna Area with 251-1,000 employees.[1][4] Early pivotal moments include building a robust data integration platform that addressed real-time analytics needs for marketing campaigns, evolving from basic ETL capabilities to a comprehensive solution incorporating AI to automate technical barriers like SQL and Python.[2][5][6] This foundation supported its growth into a venture-backed portfolio company of Speedinvest, emphasizing efficient data stacking for better reporting and performance.[2]
Adverity stands out in the marketing data space through these key strengths:
Adverity rides the wave of AI-driven marketing analytics and data democratization, where teams face pressure to deliver ROI amid fragmented data sources and resource constraints.[5][7] Its timing aligns with the shift from static dashboards to intelligent, action-oriented platforms, capitalizing on market forces like rising ad spend, multi-channel campaigns, and the need for real-time insights in e-commerce.[2][5] By integrating offline (e.g., Excel) and online data into unified stacks, it influences the ecosystem by enabling better campaign control for agencies and brands, reducing data silos, and amplifying AI adoption—positioning it as connective tissue in martech stacks for large enterprises.[2][6] This supports broader trends in automated ETL and collaborative intelligence, helping CMOs transform data into business impact.[5]
Adverity is poised to deepen its AI leadership with expansions like Adverity Intelligence, focusing on agentic tools that turn data into "intelligent actions" and further automate analytics for marketing teams.[5][7] Trends like generative AI proliferation and zero-ETL demands will shape its path, potentially boosting adoption among resource-strapped enterprises seeking pipeline efficiency.[6] Its influence may evolve by powering more collaborative ecosystems, influencing martech standards, and scaling globally—building on its mission to empower data-driven decisions and returning to its core as the platform that frees teams from data drudgery for high-impact work.[1][5]
Adverity has raised $166.0M in total across 4 funding rounds.
Adverity's investors include Ram T., Adjacent, Armilar Venture Partners, B Capital Group, Citi Ventures, Innovation Endeavors, Insight Partners, Oak HC/FT, PruVen Capital, Sapphire Ventures, Team8, Matt Garratt.
