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Addi is a Bogota, Colombia-based financial technology company that provides point-of-purchase financing, buy now, pay later products, and comprehensive digital banking solutions for consumers and merchants across Latin America. The platform serves 2.5 million individual customers and partners with 30,000 merchants across the region, generating $200 million in annual recurring revenue while utilizing artificial intelligence to handle the majority of its customer service operations. The enterprise has successfully raised over $370 million in combined equity and debt funding, including a recent $86 million debt facility, and previously reached a valuation exceeding $700 million during its late-stage expansion efforts. Addi is backed by prominent institutional investors and financial partners such as Andreessen Horowitz, Union Square Ventures, SoftBank, GIC, and Goldman Sachs. The company was originally founded in 2018 by Santiago Suarez, Daniel Vallejo, and Elmer Ortega.
Addi has raised $631.0M across 11 funding rounds.
Addi has raised $631.0M in total across 11 funding rounds.
Addi has raised $631.0M in total across 11 funding rounds.
Addi's investors include Citi, Zhengyuan Lu, Kinan Hayani, Eduardo Gonzalez, Francesco Filia, Goldman Sachs, Andreessen Horowitz, GIC, Union Square Ventures, Flourish Ventures, Will Szczerbiak, Amadeus Capital Partners.
Addi is a Colombian technology company founded in 2018 that builds digital credit and banking solutions primarily for the Latin American e-commerce and retail sectors. Its flagship product is a Buy Now, Pay Later (BNPL) platform that enables consumers to split purchases into flexible installments, both online and in physical stores. Addi serves over 2.5 million customers and 30,000 merchants across more than 1,000 cities, including major brands like Apple and Adidas. The company addresses the region’s significant financial inclusion gap by offering fast, affordable, and transparent credit with instant approval, improving the payment experience for underserved consumers. Addi has demonstrated strong growth momentum, reaching $200 million in annual recurring revenue (ARR) while maintaining profitability and expanding its product ecosystem to include loans, insurance, and spend tracking[1][2][3][4].
Addi was co-founded in 2018 by Santiago Suarez, Daniel Vallejo, and Elmer Ortega. Santiago, with a background in financial services and education in the USA, returned to Latin America motivated by the region’s poor payment infrastructure and low financial inclusion—over 80% have smartphones but less than 60% have bank accounts. The founders identified the need for a seamless, fast, and flexible payment solution that could approve credit in under two minutes without cumbersome processes. Early traction came from building a proprietary lending and decisioning engine from scratch after unsuccessful attempts with external vendors. This technical foundation, combined with strong go-to-market relationships and fintech expertise, enabled rapid scaling and partnerships with leading retailers[1][3][7].
Addi rides the wave of fintech innovation addressing financial inclusion in Latin America, a region with widespread smartphone adoption but limited access to traditional banking. The timing is critical as digital commerce accelerates and consumers demand more flexible credit options. Addi’s comprehensive data and AI capabilities position it uniquely to disrupt legacy credit models and improve credit access. Its ecosystem approach—combining credit, payments, and data analytics—strengthens the digital commerce infrastructure in Latin America, influencing how consumers and merchants interact financially. The company’s success also signals growing investor confidence in Latin American fintech innovation[1][3][4][7].
Addi is poised for continued expansion across Latin America, leveraging its data-driven AI platform to deepen credit offerings and enhance user experience. Trends such as increasing smartphone penetration, e-commerce growth, and demand for financial inclusion will shape its trajectory. The company’s ability to maintain profitability while scaling and innovating with AI agents suggests a sustainable model. Future influence may extend beyond BNPL into broader financial services, potentially transforming credit access and digital commerce infrastructure across emerging markets. Addi’s journey exemplifies how technology can bridge financial gaps in underserved regions, making it a fintech to watch closely[1][4][7].
Addi has raised $631.0M across 11 funding rounds. Most recently, it raised $89.0M Other Equity in February 2026.
