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§ Private Profile · Waltham, MA, USA
Enterprise copy data management, data virtualization, and DaaS software for data protection, backup, and recovery, acquired by Google.
Based in Waltham, Massachusetts, Actifio develops enterprise copy data management and data virtualization software that enables organizations to protect, backup, and recover their data. The platform allows enterprise IT teams to create a single copy of production data for instant access across disaster recovery, analytics, and DevOps testing environments without generating redundant physical copies. Prior to its acquisition, the company secured $461 million in total venture funding and reached a peak valuation exceeding $1.3 billion in 2018. The software provider scaled to serve 3,600 enterprise customers across 38 countries before being acquired by Google in December 2020 to enhance Google Cloud capabilities. Throughout its lifecycle as an independent entity, the firm received financial backing from prominent institutional investors including Greylock Partners, Andreessen Horowitz, and Tiger Global Management. Actifio was founded in 2009 by Ash Ashutosh.
Actifio has raised $458.0M across 8 funding rounds.
Key people at Actifio.
Actifio has raised $458.0M in total across 8 funding rounds.
Actifio has raised $458.0M across 8 funding rounds. Most recently, it raised $100.0M Other Equity in August 2018.
Key people at Actifio.
Actifio was a technology company specializing in copy data virtualization and enterprise cloud data management, providing a software platform that turns data silos into automated pipelines for secure, instant access across on-premises and multi-cloud environments.[1][2][5] Its core product, the patented Virtual Data Pipeline™, enabled Enterprise Data-as-a-Service (EDaaS), allowing organizations to virtualize copy data in native formats for full lifecycle management, reducing storage costs, improving efficiency, and accelerating data-driven decisions like faster insights, DevOps, and disaster recovery.[1][3][4] Actifio served enterprises needing hybrid cloud mobility, application resiliency, and self-service data access, solving problems of data duplication, siloed management, and slow recovery by creating "golden master" copies with instant reuse and global mobility.[2][4] The company demonstrated strong early growth as the fastest-growing storage startup by 2012, but was acquired by Google in December 2020, after which its technology integrated into Google Cloud offerings like Backup and DR for hybrid workloads.[2][6]
Actifio was founded in July 2009 by Ash Ashutosh in Waltham, Massachusetts, starting with just four employees.[2] The idea emerged to address inefficiencies in traditional data management, pioneering the copy data management (CDM) market by virtualizing data to eliminate unnecessary duplication while maintaining integrity and rapid access.[2][4] Early traction came quickly: it launched its first product in fall 2011, earned a spot in Gartner's 2012 Cool Vendor report for enabling cloud-based computing without secondary data centers, and was dubbed the fastest-growing storage startup that year, with about a quarter of revenue from Europe by mid-2012.[2] A pivotal moment was the 2014 launch of Resiliency Director, an automated disaster recovery tool tested successfully by partner Sungard Availability Services, recovering hundreds of virtual machines in under 20 minutes.[2]
Actifio stood out in data management through these key strengths:
Actifio rode the hybrid cloud and data explosion trends of the 2010s, addressing the shift from siloed data storage to agile, self-service platforms amid rising demands for DevOps speed, business continuity, and cloud migration.[1][3] Its timing was ideal as enterprises grappled with data growth and multi-cloud complexity post-2009 financial crisis, when cost-efficient virtualization became critical; market forces like AWS/Azure expansion favored its non-disruptive integrations and efficiency gains over legacy backups.[2][6] By pioneering CDM, Actifio influenced the ecosystem, powering partners like Nutanix for better app development and resiliency, and paving the way for EDaaS—its 2020 Google acquisition embedded this tech into Google Cloud's Backup and DR, amplifying hybrid workload protection and accelerating broader adoption of data-as-a-service models.[2][3][6]
Post-2020 Google acquisition, Actifio's technology endures within Google Cloud's enterprise backup and DR services, evolving to support hybrid/multi-cloud resiliency for thousands of users.[6] Next steps likely involve deeper AI-driven automation and integration with Google's analytics stack, capitalizing on trends like edge computing, zero-trust security, and real-time data pipelines amid escalating cyber threats and data sovereignty needs. Its influence may grow by standardizing virtualized data management, enabling more organizations to become truly data-driven—echoing its original mission to outperform peers through seamless, instant data access.[1]
Actifio has raised $458.0M in total across 8 funding rounds.
Actifio's investors include Will Palmer, Tiger Global, 83North, Advanced Technology Ventures, Andreessen Horowitz, Heritage Group, North Bridge Venture Partners, Rick Kimball, Crestline Investors, Bessemer Venture Partners, Construct Capital, Episode 1 Ventures.
