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§ Private Profile · 1717 W 6th St Suite 335 Austin, Texas 78703, USA
Fintech platform providing AI-driven funding and cash flow planning for eCommerce sellers, focused on supply chain optimization.
Based in Austin, Texas, 8fig is a financial technology company that provides AI-driven funding and cash flow planning tools for eCommerce sellers. The platform offers flexible, performance-based capital and supply chain management software to merchants operating on major online storefronts such as Amazon and Shopify. To optimize logistics and sales forecasting, the company developed an AI CFO tool that adapts to real-time business needs without requiring equity or credit checks. Operating with approximately 30 employees, the enterprise has delivered over $500 million in alternative financing to its users. Prior to its 2025 acquisition by Bizcap, the firm secured $196.5 million in total equity and debt financing, including a $140 million Series B round, from institutional backers like Battery Ventures and Koch Disruptive Technologies. 8fig was founded in 2020 by Yaron Shapira, Assaf Dagan, and Roei Yellin.
8fig has raised $237.0M across 4 funding rounds.
8fig has raised $237.0M in total across 4 funding rounds.
8fig has raised $237.0M across 4 funding rounds. Most recently, it raised $140.0M Debt / Series B in May 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 9, 2023 | $140M Debt Financing | Isaac Sigron | Battery Ventures, CE Ventures, Hetz Ventures, LocalGlobe, Silicon Valley Bank | Announced |
| May 1, 2023 | $40M Series B | — | Battery Ventures | Announced |
| Nov 18, 2021 | $50M Series A | — | Battery Ventures, LocalGlobe | Announced |
| Jun 1, 2021 | $7M Seed | — | Battery Ventures | Announced |
8fig has raised $237.0M in total across 4 funding rounds.
8fig's investors include Isaac Sigron, Battery Ventures, CE Ventures, Hetz Ventures, LocalGlobe, Silicon Valley Bank.
8fig is a fintech company providing AI-driven funding and financial tools tailored for e-commerce sellers on platforms like Amazon and Shopify. It offers customizable, non-dilutive capital without credit checks or equity requirements, alongside an AI CFO for cash flow management, growth planning, and supply chain optimization, targeting U.S. and Canadian businesses with $12K+ monthly revenue.[1][2][3][4] This solves acute cash flow bottlenecks that hinder scaling, enabling rapid growth—customers report 300-750% increases in store sales—while delivering over $500 million in funding since 2020, with 800-900% revenue and customer growth in 2022.[2][4]
Founded in 2020 by Yaron Shapira (CEO), Assaf Dagan, and Roei Yellin, 8fig emerged from observing e-commerce sellers' cash flow struggles amid rapid scaling, initially focusing on lending and supply chain tools.[2][3] Based in Austin, Texas, and Tel Aviv, Israel, the company pivoted post-2021 funding amid e-commerce shifts toward profitability due to rising acquisition costs and privacy changes, expanding into a full "C-suite" suite starting with AI CFO for complex cash flow planning.[2] Early traction included tripling headcount, launching a mobile app, and adding freight/payment features in 2022, building on $50 million raised that year.[2]
8fig rides the e-commerce financing boom, addressing a $100B+ market gap where lean online sellers lack traditional bank access amid volatile supply chains and high customer acquisition costs.[2] Timing aligns with post-pandemic e-commerce maturation—shift from hyper-growth to profitability—and AI's rise in fintech for real-time risk assessment, enabling smaller brands (often under 50 employees) to compete with giants.[1][2] It influences the ecosystem by embedding "C-suite" expertise into platforms, boosting seller retention on marketplaces and fostering supply chain resilience amid global disruptions.[2][4]
8fig is positioned to dominate e-commerce fintech with its funding-plus-tools model, potentially expanding AI features like predictive analytics or global marketplaces beyond U.S./Canada. Rising AI adoption and e-commerce projected to hit $8T globally by 2027 will fuel demand, though competition from Pipe-like embedded finance looms.[1][2] Its influence may evolve toward full-stack operations platforms, empowering more sellers to hit multi-million revenues—watch for further funding rounds and international pushes to solidify its edge in this high-momentum space.