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§ Private Profile · Austin, TX, USA
AI software platform for subsurface utility mapping, creating digital twins of underground infrastructure for civil engineering and construction.
4M Analytics is an Austin, Texas and Tel Aviv-based software company that develops artificial intelligence-powered subsurface infrastructure mapping platforms to identify underground utilities remotely. The company operates a business-to-business software-as-a-service model, providing digital twins of buried pipes and cables to clients in the civil engineering, commercial construction, and transportation sectors. To date, the platform has mapped 1.3 million acres and identified over 400,000 miles of utilities, serving more than 100 civil engineering teams. The enterprise has raised $45 million in total venture funding, which includes a $30 million Series A extension round led by Insight Partners. Backed by additional institutional investors such as Viola Ventures, F2 Venture Capital, and ITI Venture Capital Partners, the firm maintains an estimated workforce of up to 200 employees. 4M Analytics was founded in 2019 by Itzik Malka, Yoav Cohen, and Nir Cohen.
4M Analytics has raised $41.0M across 2 funding rounds.
4M Analytics has raised $41.0M in total across 2 funding rounds.
4M Analytics has raised $41.0M across 2 funding rounds. Most recently, it raised $30.0M Series A in September 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2022 | $30M Series A | Insight Partners, ITI | Madrona Venture Group, O.g. Tech Partners, SoftBank Investment Advisers, Viola Ventures, NIR Erez, Noam Bardin, Rami Beracha, F2 Venture Capital, Viola Growth | Announced |
| Aug 1, 2021 | $11M Series A | — | Addition, Atreides Management, F2 Capital, Insight Partners, O.g. Tech Partners, Redline Capital, TPY Capital, Viola Ventures, Walden International, NIR Erez, Noam Bardin | Announced |
# 4M Analytics: High-Level Overview
4M Analytics is an AI-powered utility mapping platform that digitizes subsurface infrastructure data across the United States.[1] Founded in 2019 and headquartered in Austin, Texas, the company serves project owners, civil engineers, general contractors, and government agencies during the early stages of infrastructure development.[4]
The core problem 4M solves is the inefficiency and risk inherent in traditional utility research. Construction professionals have historically spent thousands of hours manually collecting and analyzing utility records to understand what lies beneath the surface before breaking ground—a process fraught with incomplete data and safety hazards.[5] 4M replaces this manual workflow with instant, AI-verified utility data and actionable project insights, enabling teams to plan faster, bid smarter, and reduce costly conflicts and delays.[1][3]
The company's mission is ambitious: to become the first company to map the existing utility footprint across the United States and build the first Utility AI platform equipped to deliver reliable utility data and project intelligence to construction professionals instantly.[3] With 93% customer satisfaction and nationwide coverage of public and private utility data, 4M has already mapped eight U.S. states and continues expanding its digital utility infrastructure.[2][5]
# Core Differentiators
# Role in the Broader Tech Landscape
4M operates at the intersection of three powerful trends: the digitization of legacy infrastructure data, the application of AI and computer vision to physical-world problems, and the critical need for safer, faster construction project delivery.
The timing is particularly favorable. U.S. infrastructure investment has accelerated through government initiatives, increasing demand for efficient project planning tools. Simultaneously, advances in satellite imagery, machine learning, and geospatial analysis have made comprehensive subsurface mapping technically feasible for the first time at scale.[5] 4M's positioning as "the Google Maps of the subsurface" reflects a broader shift toward treating infrastructure data as a foundational digital layer—similar to how mapping transformed navigation and logistics.[5]
The company influences the broader ecosystem by establishing a new category: Utility AI. By moving beyond simple data aggregation to intelligent synthesis and predictive insights, 4M is raising standards for how construction and infrastructure industries approach risk management and project planning.[3]
# Quick Take & Future Outlook
4M is transitioning from a utility mapping platform to a utility intelligence platform, signaling ambitions beyond data delivery toward actionable, AI-driven project insights.[3] As the company continues mapping additional U.S. states and refines its GenAI capabilities, it will likely become an essential tool in the construction and infrastructure planning workflow—similar to how project management software became indispensable.
The company's growth trajectory depends on three factors: expanding geographic coverage, deepening integrations with industry software (CAD, GIS, project management tools), and proving measurable ROI through reduced project delays and safety incidents. If 4M succeeds in establishing utility data as a foundational digital layer for infrastructure projects, it could reshape how billions of dollars in construction spending are planned and executed across North America.
4M Analytics has raised $41.0M in total across 2 funding rounds.
4M Analytics's investors include Insight Partners, ITI, Madrona Ventures, O.G. Tech Partners, SoftBank Investment Advisers, Viola Ventures, Nir Erez, Noam Bardin, Rami Beracha, F2 Venture Capital, Addition, Atreides Management.