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§ Private Profile · Munich, Bayern, Germany
Driver interaction platform for automotive OEMs, connecting brands with drivers via native car screens for targeted in-car marketing.
Based in Munich, Germany, 4.screen develops an API-based driver interaction platform that connects businesses with motorists through native in-car infotainment screens for real-time, targeted marketing. The company's software enables retail brands to deliver location-based advertisements, exclusive offers, and sponsored points of interest directly to drivers while allowing automakers to monetize their connected vehicle data. The advertising platform is currently live in 12 countries across Europe and North America, with its technology integrated into millions of vehicles through partnerships with 15 global automotive manufacturers, including Mercedes-Benz, Toyota, and Skoda. To further scale its international operations, the enterprise secured a $21 million Series B funding round in 2025 led by Bosch Ventures, which followed a $23 million Series A backed by S4S Ventures. The mobility technology business was officially founded in 2020 by Fabian Beste, Christoph Mahlert, and Simon Hecker.
4.screen has raised $23.0M across 2 funding rounds.
4.screen has raised $23.0M in total across 2 funding rounds.
4.screen has raised $23.0M across 2 funding rounds. Most recently, it raised Series B in March 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 26, 2026 | Series B | Robert Bosch Venture Capital | Bayern Kapital, NewRoad Capital Partners | Announced |
| Apr 1, 2023 | $23M Series A | S4S Ventures, Continental Corporate Venture Capital | Bdmi Bertelsmann Digital Media Investments, Tealium, Bram Schot, Christoph Behn, Katrin Pucknat, Matthias Müller, Willi Tscheschner, Baybg, Friba Investment, Summiteer | Announced |
4.screen has raised $23.0M in total across 2 funding rounds.
4.screen's investors include Robert Bosch Venture Capital, Bayern Kapital, NewRoad Capital Partners, S4S Ventures, Continental Corporate Venture Capital, BDMI - Bertelsmann Digital Media Investments, Tealium, Bram Schot, Christoph Behn, Katrin Pucknat, Matthias Müller, Willi Tscheschner.
4screen is a Munich-based technology company that builds the Mobility Experience Cloud (MXC), a driver interaction platform enabling real-time, location-based communication and marketing directly through car infotainment screens.[1][2][5] It serves car manufacturers (OEMs like Mercedes-Benz, Audi, Skoda, Hyundai, Kia, and Toyota), mobility providers, and businesses ranging from local shops to global brands, solving the problem of fragmented connectivity in connected vehicles by providing a standardized API interface for personalized in-car content, recommendations, and value-added services like sponsored parking or charging.[1][2][4][5] With integrations across top automotive brands and operations in multiple countries, 4screen has shown strong growth momentum, including a €21 million Series A in recent years, estimated annual revenue of $14.7M, 92 employees (up 35% year-over-year), a US market launch, and a Series B funding plus new OEM partnerships in 2025.[1][3][7]
Founded in 2020 in Munich, Germany, 4screen emerged from the vision of Fabian Beste (Co-Founder & CEO) and a team of automotive, marketing, and software experts to bridge the gap between connected cars and the broader mobility ecosystem.[1][2][3] The idea crystallized around leveraging rising vehicle connectivity for in-car marketing and interactions, positioning 4screen as the pioneer in this space with its MXC platform.[1][4] Early traction came from integrations with leading OEMs like Mercedes-Benz and Audi, rapid global expansion to six countries, and a €21 million Series A led by S4S Ventures and Continental VC, featuring Sir Martin Sorrell as a key investor; by 2025, it marked five years with Series B funding and US entry via its Business team.[1][6][7]
4screen rides the connected mobility wave, capitalizing on the surge in smart vehicles with always-on screens and 5G connectivity, where cars are evolving into "rolling media hubs" amid a $300B+ automotive software market.[1][2] Timing is ideal as OEMs shift from hardware to software-defined vehicles, creating demand for third-party ecosystems—4screen's APIs standardize this, reducing fragmentation and enabling billions of daily interactions.[3][5] Market forces like urbanization, EV adoption, and programmatic advertising favor it, as businesses seek hyper-local, on-the-go engagement (e.g., near-store promotions) while regulations push safer, non-distracting in-car experiences.[1][5] It influences the ecosystem by democratizing access for SMEs to premium auto channels, fostering a network of drivers, brands, and providers that "connects a fragmented world."[1]
4screen is poised for explosive growth as vehicle connectivity hits mainstream, with 2025's Series B, OEM expansions, and measurement innovations signaling a path to unicorn status in the $14.7M-revenue trajectory.[3][7] Expect deeper AI-driven personalization, more EV/charging integrations, and global dominance in in-car commerce, shaped by autonomous driving trends and privacy-focused ad tech. Its influence will evolve from pioneer to infrastructure layer, empowering the smart car as the ultimate consumer touchpoint—turning every drive into a connected opportunity, much like 4screen transformed vehicle screens from displays into dynamic marketplaces.[1][5][7]