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§ Private Profile · 814 Mission Street, Suite 400, San Francisco, CA 94103, United States
Enterprise video intelligence and surveillance software for real-time security and customer insights in retail, banking, and hospitality.
Based in San Francisco, California, 3VR develops video business intelligence solutions and video management software for real-time security and customer insights. The company provides enterprise customers in the banking, retail, and government sectors with hybrid network video recorders and analytics platforms that integrate facial recognition and license plate reading. Prior to its acquisition, the business scaled to 23 employees, generated $14 million in revenue, and raised $81.9 million in total venture funding. 3VR secured financial backing from prominent investors including Kleiner Perkins, In-Q-Tel, and DAG Ventures before being acquired by global physical security firm Identiv in February 2018. Following the transaction, the company's video analytics technologies were integrated into Identiv's broader security product portfolio. 3VR was founded in 2002 by Stephen Russell and Tim Ross.
3VR has raised $85.0M across 7 funding rounds.
3VR has raised $85.0M in total across 7 funding rounds.
3VR has raised $85.0M across 7 funding rounds. Most recently, it raised $8.0M Other Equity in January 2015.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 13, 2015 | $8M Venture Round | Kevin Mcbride | — | Announced |
| Dec 3, 2010 | $17M Venture Round | Menlo Ventures | DAG Ventures, Focus Ventures, Kleiner Perkins | Announced |
| Dec 1, 2010 | $17M Series E | Menlo Ventures | Ballistic Ventures, DFJ, The Perkins Fund, Peter Barris, Venkat Mohan, DAG Ventures, Focus Ventures, Kleiner Perkins | Announced |
| Aug 19, 2009 | $12M Venture Round | Menlo Ventures | DAG Ventures, IN Q TEL, Kleiner Perkins, VantagePoint Capital Partners | Announced |
| Aug 1, 2009 | $12M Series D | Menlo Ventures | DFJ, The Perkins Fund, Peter Barris, DAG Ventures, IN Q TEL, Kleiner Perkins, VantagePoint Capital Partners | Announced |
| Sep 1, 2006 | $9M Series C | — | Ballistic Ventures, VantagePoint Capital Partners, Venkat Mohan, DAG Ventures, Kleiner Perkins | Announced |
| Jan 1, 2006 | $10M Series B | — | Ballistic Ventures, VantagePoint Capital Partners, Venkat Mohan | Announced |
3VR has raised $85.0M in total across 7 funding rounds.
3VR's investors include Kevin McBride, Menlo Ventures, DAG Ventures, Focus Ventures, Kleiner Perkins, Ballistic Ventures, DFJ, The Perkins Fund, Peter Barris, Venkat Mohan, In-Q-Tel, VantagePoint Capital Partners.
3VR is a video intelligence technology company founded in 2002 that developed platforms for searchable surveillance, facial recognition, and advanced video analytics to extract business intelligence from video data.[1][2][5] It served sectors like retail, banking, government, and critical infrastructure by enhancing security, reducing fraud, improving customer service, and optimizing operations through products such as VisionPoint Video Management Software (VMS), network video recorders, and analytics tools.[1][2][3][4] Acquired by Identiv, Inc. in February 2018 for integration into its security portfolio, 3VR raised $73.45M in venture funding and achieved global deployment via direct sales and partners before the acquisition.[1][2]
Post-acquisition, 3VR's technologies under Identiv provide real-time security, consumer insights, and business optimization, with VisionPoint VMS enabling forensic search, case management, and integrations with access control, POS, and sensors.[4] The company demonstrated growth through product releases like VisionPoint VMS 8.0 in 2016, featuring faster searches and improved analytics for enterprise users.[1]
3VR was founded in 2002 by Stephen Russell and Tim Ross in San Francisco, California, initially as 3VR Security, with headquarters in the innovative Letterman Digital Arts Center in the Presidio National Park.[1][2][5] The founders pioneered video intelligence platforms amid rising demand for advanced surveillance, focusing on turning raw video into actionable insights via searchability, facial recognition, and analytics.[1][2] Early traction came from venture backing totaling $73.45M and deployments to global customers in retail, banking, government, and infrastructure through direct sales and channel partners.[1][2]
Key milestones included product innovations like VisionPoint VMS enhancements in 2016 for enterprise performance.[1] In February 2018, Identiv acquired 3VR, integrating its solutions into a broader physical security and identity management portfolio, marking the end of its independent operations but extending its technology's reach.[1][4]
3VR rode the early 2000s surge in digital video surveillance and the shift toward AI-driven analytics, timing its launch with post-9/11 security demands and retail digitization.[1][2] Market forces like rising fraud, urban security needs, and big data from cameras favored its searchable video tech, influencing the evolution from passive recording to intelligent platforms used in smart cities, banking, and infrastructure.[1][2] Competitors like AvidBeam (AI video for smart cities) and Genius Vision (enterprise VMS) highlight 3VR's niche in integrated intelligence, now amplified via Identiv's global security ecosystem.[2]
Its acquisition underscores consolidation in physical security, blending video with access control and identity tech amid IoT growth, setting precedents for video's role in business intelligence beyond mere surveillance.[1][4]
Post-2018 acquisition, 3VR's tech endures within Identiv, likely evolving with AI advancements in edge computing, cloud analytics, and privacy-compliant recognition to address expanding smart retail and critical infrastructure needs.[1][4] Trends like generative AI for video synthesis and regulatory pushes for ethical surveillance will shape its trajectory, potentially expanding into predictive security. As Identiv integrates deeper, 3VR's legacy as a video intelligence pioneer positions it to influence hybrid security ecosystems, delivering sustained ROI in a video-saturated world.[2][4] This builds on its foundational impact, from San Francisco innovation hub to global security enhancer.