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360fly is a Canonsburg, Pennsylvania-based consumer electronics company that designs and manufactures single-lens, 360-degree action cameras and virtual reality video technology. During its peak operations, the hardware manufacturer scaled its workforce to approximately 80 employees and generated nearly $17 million in annual revenue. The enterprise secured roughly $62 million in total venture funding across multiple rounds, backed by prominent institutional investors including Qualcomm Ventures, L Catterton, and Hydra Ventures. Utilizing panoramic video technology originally developed at Carnegie Mellon University, the company produced digital cameras and integrated software applications for consumer and professional media production. Before ceasing active operations around 2020, the firm established a strategic hardware partnership with Bell Helmets to integrate its camera systems directly into smart sports helmets. 360fly was founded in 2014 as a spin-out of EyeSee360 by co-founders Peter Almasi and Michael Facemire.
360fly has raised $58.0M across 2 funding rounds.
360fly has raised $58.0M in total across 2 funding rounds.
360fly is a Pittsburgh-based technology company that develops 360-degree cameras and software platforms for capturing, editing, and sharing immersive video content.[1][2][3] Its products, such as the 360fly 4K PRO, target both consumer and professional users, solving the challenge of one-shot, stitchless 360-degree video recording for applications like personal adventures, live streaming, security surveillance, public transportation, real estate, education, and events.[1][2][5][6] The company raised $59.75M–$61.7M across funding rounds, with its last $40M Series C infusion about 9 years ago (around 2016), and remains in an "Alive" stage per available records, though recent activity appears limited.[1][4]
360fly emerged in the mid-2010s amid the rise of immersive video tech, focusing on single-lens 360-degree cameras that eliminate stitching issues common in multi-camera setups.[1][2][3] Key details on founders are sparse in records, but the company established headquarters in Pittsburgh, Pennsylvania (later noted in Canonsburg), and partnered early with VOXX International's subsidiary for product launches like the 2017 360fly 4K PRO.[2][4] Pivotal moments include securing substantial venture funding—totaling nearly $60M—and expanding from consumer action cams to pro-grade tools for security and live streaming, with collaborations like 2018 training programs using its cameras for active shooter simulations.[1][4]
360fly rode the early 2010s boom in 360-degree and VR content, capitalizing on demand for immersive experiences in social media, filmmaking, and security amid smartphone VR adoption.[1][2] Timing aligned with action camera market growth (projected through 2033), where it competed with Insta360 and Yi Technology by emphasizing pro livestreaming and niche uses like public safety training.[1] Market forces like AI stabilization and cloud services favored its evolution, influencing ecosystems by enabling accessible 360° tools for non-experts in real estate, events, and adventure sports—though competitors have since dominated consumer segments.[1][4]
With funding peaking years ago and limited post-2018 visibility, 360fly's trajectory suggests a pivot or quiet operations phase, potentially challenged by Insta360's AI advancements and market consolidation.[1] Emerging trends like AI-enhanced VR/AR, edge computing for live streams, and metaverse applications could revive demand for its rugged, multi-use cameras if relaunched or acquired. Its influence may evolve through legacy tech integrations in security or training, tying back to its core strength: democratizing immersive capture for real-world impact.[2][5]
360fly has raised $58.0M across 2 funding rounds. Most recently, it raised $40.0M Series C in May 2016.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2016 | $40M Series C | L Catterton | Granite Ventures, Nokia Growth Partners, Promus Ventures, Hydra Ventures, Qualcomm Ventures | Announced |
| Aug 1, 2014 | $18M Series B | L Catterton | Granite Ventures, Nokia Growth Partners, Promus Ventures, Steve Altman, Qualcomm Ventures, Voxx International | Announced |
360fly has raised $58.0M in total across 2 funding rounds.
360fly's investors include L Catterton, Granite Ventures, Nokia Growth Partners, Promus Ventures, Hydra Ventures, Qualcomm Ventures, Steve Altman, Voxx International.
