2PM

2PM Inc. is a subscription-based media and consultancy, delivering analysis at the intersection of media and commerce. Its core offering consists of curated newsletters featuring original essays, data insights, and industry reports. This content distills market trends into actionable intelligence, covering brand strategy, data science, and e-commerce for its readership.

Web Smith founded 2PM, launching its newsletter in March 2016, a year after forming 2PM LLC. Smith's insight identified a demand for incisive market analysis, leveraging his background in direct retail and media. His career includes leadership at Rogue, co-founding Mizzen + Main as CMO, and overseeing e-commerce for independent media brands.

The firm serves founders, creators, and executives in the digital economy, who use its intelligence for informed strategic decisions. 2PM aims to equip these professionals with deep market understanding, empowering them to influence industry progress and drive development across digital sectors.