11x

11x develops artificial intelligence-powered digital workers that automate end-to-end sales and go-to-market workflows for business-to-business mid-market and enterprise teams. The company's primary products include Alice, an autonomous sales development representative that manages prospecting and meeting booking across digital channels, and Julian, a voice agent designed for lead qualification and customer interactions. To enhance its voice capabilities, the organization recently acquired the AI startup Opkit. Operating on a custom enterprise pricing model, 11x has deployed its digital workers to hundreds of customers and reached nearly $10 million in annual recurring revenue in 2024. The company has secured significant capital to scale its operations, highlighted by a $50 million Series B funding round led by Andreessen Horowitz and a prior Series A led by Benchmark. 11x was founded in 2022 by Hasan Sukkar.

# 11x: High-Level Overview

11x is an AI-powered automation company that builds autonomous digital workers to automate end-to-end sales and go-to-market workflows.[1] Founded in 2025 and headquartered in San Francisco, the company develops AI agents—primarily Alice (an AI Sales Development Representative) and Julian (an AI Phone Agent)—designed to handle prospect research, outreach, engagement, meeting scheduling, and customer interactions with minimal human supervision.[2][5] Rather than offering incremental task automation, 11x positions itself as a replacement for traditional sales teams, enabling organizations to scale revenue operations while freeing human teams to focus on relationship-building and deal closure.[1]

The company serves a diverse customer base across industries, including Merck, PWC, Gupshup, SumUp, and GoStudent.[2] 11x's core value proposition centers on reducing hiring costs, increasing pipeline velocity, and enabling 24/7 multilingual sales operations through AI agents that continuously learn and adapt to business-specific needs.[5]

# Origin Story

11x was founded by Hasan Sukkar and launched in 2022 with an ambitious mission to revolutionize outbound sales through AI-powered automation.[3] The company achieved remarkable early traction, reportedly reaching nearly $10 million in annualized recurring revenue (ARR) within two years—growth that attracted heavyweight venture capital backing.[3] Benchmark led a $24 million Series A round, followed by Andreessen Horowitz (a16z) with a $50 million Series B investment, positioning 11x as one of the most well-funded AI sales automation startups.[3]

However, this meteoric rise came with significant scrutiny. Internal discrepancies emerged regarding how 11x calculated ARR, with the company relying heavily on one-year pilot contracts that included three-month break clauses.[3] Employee accounts suggested that actual long-term customer retention was substantially lower than reported figures, with estimates indicating only $3 million of a reported $14 million ARR came from contracts surviving beyond the trial period.[3]

# Core Differentiators

Autonomous Agent Architecture: Unlike traditional sales automation tools that augment specific tasks, 11x deploys fully autonomous AI agents capable of handling complex, multi-step sales workflows—from prospect identification to meeting scheduling—with minimal human intervention.[4][5]

Multi-Channel Integration: Alice and Julian operate across email, phone, social channels, and integrated CRM systems (including Salesforce), adapting messaging and tone dynamically based on prospect data and interaction history.[2][5]

Continuous Learning: The platform is designed to learn from every interaction, refining engagement strategies and personalizing outreach based on real business logic and customer feedback.[1][5]

Enterprise-Ready Infrastructure: 11x leverages modern cloud architecture (AWS, DynamoDB, Elasticsearch) and integrates with established GTM tools, positioning itself as an enterprise-grade solution rather than a point tool.[1]

# Role in the Broader Tech Landscape

11x operates at the intersection of two powerful trends: the rise of agentic AI and the persistent challenge of sales team scalability. As organizations face pressure to grow revenue with constrained hiring budgets, autonomous agents represent a compelling alternative to traditional headcount expansion. The company's focus on go-to-market automation addresses a critical pain point—sales development remains one of the most labor-intensive, repetitive functions in B2B companies.

However, 11x's trajectory also reflects broader tensions in the AI startup ecosystem. The gap between marketing promises and product reality has become increasingly visible, particularly in sales automation where customer expectations often exceed what current AI can deliver. The company's reported ARR calculation methodology raised questions about how the industry measures growth and investor confidence, contributing to broader scrutiny of AI startup valuations and unit economics.

# Quick Take & Future Outlook

11x faces a critical inflection point. The company must bridge the gap between its ambitious positioning as a "complete SDR replacement" and the nuanced reality that AI agents work best as force multipliers rather than wholesale replacements.[4] Customer churn during trial periods suggests that expectation management and product-market fit refinement remain ongoing challenges.

Looking forward, 11x's success will depend on demonstrating durable, long-term customer retention beyond pilot phases and proving that its autonomous agents can consistently deliver ROI comparable to human sales teams. As the AI agent market matures, companies that can show transparent metrics, realistic outcomes, and genuine customer success stories will differentiate themselves from those relying on inflated growth narratives. For 11x, the next chapter is less about explosive growth and more about proving that autonomous digital workers can become indispensable to enterprise sales operations.