10Beauty

10Beauty is a robotics company that develops fully autonomous machines capable of providing end-to-end manicures without human intervention. The company operates on a business-to-business model, selling its hardware alongside a recurring subscription for single-use manicure pods and a companion mobile application. The enterprise hardware is deployed across retail and hospitality environments, serving major corporate customers including Nordstrom and Ulta Beauty, while utilizing software integrations with Salesforce and NetSuite for inventory management. Operating with a workforce of approximately 38 employees, the company has secured $38 million in total funding to scale its manufacturing and operations. The firm has pre-sold its first 1,000 machines, generating an estimated $13 million annual subscription run rate prior to its full commercial rollout. 10Beauty was founded in 2019 by a team including co-founder Justin Effron.