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101 Commerce is an ecommerce platform developer that acquires, invests in, and scales private-label brands operating on the Amazon Fulfillment by Amazon network. The company provides small and midsize businesses with proprietary technology, supply-chain optimization, and big data analytics to address operational challenges related to traffic, conversion, checkout, and fulfillment. By consolidating operations, the firm aims to power hundreds of niche consumer brands across various product categories under a single centralized infrastructure. The enterprise is venture-backed, having raised a Series A financing round led by Next Coast Ventures to fund its initial platform launch and brand acquisition strategy. Leveraging prior executive experience from established digital and consumer companies including BodyBuilding.com, MapMyFitness, and Technorati, the organization was founded in 2018 by Richard Jalichandra.
101 Commerce has raised $13.0M across 1 funding round.
101 Commerce has raised $13.0M in total across 1 funding round.
101 Commerce has raised $13.0M in total across 1 funding round.
101 Commerce's investors include Capital Factory, Floodgate, Tony Florence, Next Coast Ventures, Silverton Partners, Rajiv Bala.
101 Commerce has raised $13.0M across 1 funding round. Most recently, it raised $13.0M Series A in June 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2018 | $13M Series A | — | Capital Factory, Floodgate, Tony Florence, Next Coast Ventures, Silverton Partners, Rajiv Bala | Announced |
101 Commerce is a technology-driven e-commerce platform focused on acquiring, scaling, and optimizing niche private label brands, particularly on Amazon and other marketplaces.[1][2][4] It serves microbrands and FBA (Fulfillment by Amazon) sellers by providing tools for brand development, digital marketing, marketplace optimization, supply-chain management, and leveraging big data, AI, and blockchain for growth.[2][3][6] The company solves challenges in e-commerce operations like product development, vendor management, and ASIN-level optimization, enabling brands to thrive in competitive digital marketplaces with enhanced performance and economies of scale.[1][6]
Founded with ambitions to relaunch 101 niche brands, 101 Commerce targets consumer packaged goods across multiple categories, blending technology and innovation to streamline operations and boost global reach.[1][4]
101 Commerce emerged around 2018 with a Series A financing announcement to launch its global e-commerce platform, emphasizing technology, supply-chain scale, and big data for FBA businesses.[6] RJ Jalichandra, a key figure, spearheaded the "101 Acquisition Plan," where he and his group aimed to buy, invest in, and relaunch 101 niche private label brands on Amazon, marking a pivotal moment in its trajectory.[4] This backstory reflects a shift from traditional e-commerce toward a tech-enabled aggregator model, building early traction through targeted brand acquisitions and operational integrations.[1][4]
101 Commerce rides the wave of e-commerce aggregation and AI-driven optimization, capitalizing on the explosion of niche brands on platforms like Amazon amid rising consumer demand for specialized products.[1][2] Its timing aligns with post-2018 growth in FBA and marketplace dominance, where data analytics and supply-chain tech address fragmentation in global e-commerce.[6] Market forces like AI adoption and blockchain for transparency favor its model, influencing the ecosystem by consolidating microbrands and enabling scale—much like larger players such as Goja, but with a niche, tech-first twist.[1][3]
101 Commerce is positioned to expand its portfolio beyond the original 101-brand goal through continued acquisitions and tech enhancements, potentially deepening AI and blockchain integrations for predictive analytics and decentralized supply chains. Trends like AI-powered personalization and sustainable e-commerce will shape its path, amplifying influence in the microbrand space as marketplaces evolve. This aggregator approach could redefine how niche players scale, tying back to its core mission of turning fragmented brands into global performers.[2][4][6]
